Analyzing the interplay between social media analytics and nudges in pandemic control

Abstract

This study employs a data-driven approach to examine the government's use of data insights and nudges to promote social distancing during the pandemic. Drawing from well-established technology adoption theories, a nationwide online survey was conducted among professionals and postgraduate students adapting to remote work and learning. The study unveils that access to suitable information and communication technology (ICT) significantly influences people's willingness to adhere to social distancing and work from home (WFH). Moreover, respondents' expectations of WFH's impact on job performance emerged as a critical driver for sustained social distancing, with individuals' habits playing a pivotal role in enhancing WFH performance expectancy. Notably, the study pioneers in exploring the psychological effects of government nudges during a pandemic, shedding light on an uncharted aspect of pandemic control strategies.