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The synergy between Artificial Intelligence adoption and green entrepreneurship for sustainable business growth 采用人工智能和绿色创业之间的协同作用,以实现可持续的业务增长
Pub Date : 2026-01-27 DOI: 10.1016/j.jjimei.2026.100389
Anusha Mini Selvan , Sahayaselvi Susainathan , Hesil Jerda George , Satyanarayana Parayitam , Sabiha Fazalbhoy , Shamshad Ahamed Shaik
This study aims to unfold relationships between green innovation (GI), green entrepreneurial behavior (GEB), and sustainable business performance (SBP). A conceptual model was developed by incorporating AI adoption, creativity, and curiosity as antecedents to green innovation (GI) by entrepreneurs. Further, the relationship between GI, green entrepreneurial intention (GEI), GEB, SBP. In addition to direct effects, AI adoption as a moderator between curiosity, GI, GEI, and between GEB and SBP. To test these hypothesized relationships, data were collected from 550 entrepreneurs from eleven districts in the Southern part of India (Tamil Nadu) was analyzed. After checking the measurement model, the structural model was assessed with partial least squares – structural equation modeling [PLS-SEM]. The results indicated (i) positive impact of AI adoption, creativity and curiosity on GI, and (ii) AI adoption and GI as significant predictors of GEI. Further, the results supported the positive influence of GEI on GEB, which in turn significantly influened SBP. Findings reveal that AI adoption strengthened the relationship between (i) creativity and GI, (ii) GI and GEI, and (iii) GEB and SBP. This study exends the theory of planned behavior (TPB) by adding AI adoption and green innovation as predictors of green intention. Most importantly, this study illustrates how ecological concerns transform and shape their traditional entrepreneurial intentions and behaviors in the context of sustainable development. Further, the findings supported integrating AI adoption with GEB for sustainable business growth and make significant contribution to the literature. This study provides detailed insights for policymakers, local governments, and entrepreneurs interested in promoting sustainable business growth.
本研究旨在揭示绿色创新(GI)、绿色创业行为(GEB)与可持续经营绩效(SBP)之间的关系。通过将人工智能的采用、创造力和好奇心作为企业家绿色创新(GI)的先决条件,开发了一个概念模型。进一步,研究了GI与绿色创业意向(GEI)、GEB、SBP的关系。除了直接影响外,人工智能的采用还可以调节好奇心、GI、GEI以及GEB和SBP之间的关系。为了验证这些假设的关系,对来自印度南部(泰米尔纳德邦)11个地区的550名企业家的数据进行了分析。在对测量模型进行校核后,采用偏最小二乘-结构方程建模[PLS-SEM]对结构模型进行评估。结果表明:(1)人工智能采用、创造力和好奇心对地理指数有积极影响;(2)人工智能采用和地理指数是地理指数的显著预测因子。此外,研究结果支持GEI对GEB的积极影响,而GEB反过来又显著影响收缩压。研究结果表明,人工智能的采用加强了(i)创造力与GI、(ii) GI与GEI、(iii) GEB与SBP之间的关系。本研究扩展了计划行为理论(TPB),将人工智能采用和绿色创新作为绿色意愿的预测因子。最重要的是,本研究说明了生态问题如何在可持续发展的背景下改变和塑造他们的传统创业意图和行为。此外,研究结果支持将人工智能的采用与GEB相结合,以实现可持续的业务增长,并对文献做出了重大贡献。这项研究为政策制定者、地方政府和对促进可持续商业增长感兴趣的企业家提供了详细的见解。
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引用次数: 0
Measuring AI responsibility: A cross-country validation of a multidimensional framework 衡量人工智能责任:多维框架的跨国验证
Pub Date : 2026-01-23 DOI: 10.1016/j.jjimei.2026.100388
Nutt Jaturat, Khahan Na-Nan, Bowei Hu
As artificial intelligence (AI) continues to transform industries, ensuring AI responsibility has become critical for ethical governance. Despite the growing number of frameworks emphasizing transparency, accountability, and sustainability, a standardized measurement tool remains lacking. This study develops and validates a seven-dimensional AI Responsibility framework encompassing Privacy and Security, Transparency and Accountability, Impact on Employment, Sustainability, User-Centered Design, Social Impact, and Innovation and Adaptation. Using Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA), the study confirms the framework’s construct validity and reliability. The results indicate strong model fit, with all constructs exceeding recommended thresholds for composite reliability (CR) and average variance extracted (AVE). The study contributes to AI ethics research by offering an empirically validated measurement instrument. Practically, the framework serves as a benchmarking tool for organizations and policymakers to assess AI governance strategies and regulatory compliance. As AI adoption continues to expand, this framework provides a structured approach to fostering trust, accountability, and responsible AI deployment.
随着人工智能(AI)不断改变行业,确保人工智能的责任已成为道德治理的关键。尽管越来越多的框架强调透明度、问责制和可持续性,但仍然缺乏标准化的衡量工具。本研究开发并验证了一个七维人工智能责任框架,包括隐私和安全、透明度和问责制、对就业的影响、可持续性、以用户为中心的设计、社会影响以及创新和适应。采用探索性因子分析(EFA)和验证性因子分析(CFA)验证了框架的结构效度和信度。结果表明,模型拟合强,所有结构都超过了复合信度(CR)和平均方差提取(AVE)的推荐阈值。该研究为人工智能伦理研究提供了一个经过实证验证的测量工具。实际上,该框架可以作为组织和政策制定者评估人工智能治理策略和法规遵从性的基准工具。随着人工智能应用的不断扩大,该框架提供了一种结构化的方法来促进信任、问责制和负责任的人工智能部署。
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引用次数: 0
Academic certificate fraud detection by Web-based intelligent access control system: An effective role of Blockchain technology 基于web的学术证书欺诈检测智能门禁系统:区块链技术的有效作用
Pub Date : 2026-01-14 DOI: 10.1016/j.jjimei.2025.100386
Karuturi Soumya , Karuturi Sai Sharat , Nune Sreenivas
The need for timely monitoring and management of the authenticity of academic certificates is increasing owing to the easy availability of computational facilities and network connectivity. This study is aimed to develop a means to verify the authenticity of an academic certificate data, such as; sender, receiver and digital signatures, using a blockchain ecosystem. Globally, the number of tertiary education students and graduates in various universities are constantly increasing every year; therefore the need for easy Web – based verification of degree certificates is also generating new business opportunities worldwide. Proof of certification of academic documents by easy means at low cost is not only necessary for the students but is equally required by the employers for a quick and trustworthy verification of the academic documents of the applicants during the recruitment process globally. Thus, a two-server-based framework is designed to support the multiple devices to train a local model using local data, and the gradients of the local model can be later sent to a central server that aggregates them to create a global model. Extensive experimental results confirm that BP can achieve efficient collusion resistance and verifiability of academic certificates results with a straightforward solution that demands the exploration of plausible business models.
由于计算设施和网络连接很容易获得,及时监测和管理学历证书的真实性的需要正在增加。本研究旨在开发一种方法来验证学术证书数据的真实性,例如;发送方,接收方和数字签名,使用区块链生态系统。在全球范围内,高等教育学生和毕业生的数量每年都在不断增加;因此,对简单的基于网络的学位证书验证的需求也在全球范围内产生了新的商业机会。在全球范围内的招聘过程中,为了快速、可靠地核实申请人的学术文件,简单、低成本的学术文件证明不仅是学生所必需的,也是雇主所要求的。因此,设计了一个基于双服务器的框架,以支持多个设备使用本地数据来训练本地模型,然后将本地模型的梯度发送到中央服务器,该中央服务器将它们聚合以创建全局模型。大量的实验结果证实,BP可以通过一个简单的解决方案实现有效的抗合谋和学术证书结果的可验证性,这需要探索合理的商业模式。
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引用次数: 0
Mapping technology diffusion with AI: A web-based approach for tracking additive manufacturing adoption 用人工智能映射技术扩散:一种基于网络的方法来跟踪增材制造的采用
Pub Date : 2026-01-06 DOI: 10.1016/j.jjimei.2025.100387
Julian Schwierzy , Robert Dehghan , Sebastian Schmidt , Nils Grashof , Hanna Hottenrott , Michael Woywode
Understanding the diffusion of emerging technologies is essential for capturing the benefits of innovation. Yet, traditional science, technology, and innovation (ST&I) indicators are often limited in measuring technology adoption. This study investigates the potential of analyzing corporate websites through web mining and machine learning to measure the adoption of additive manufacturing (AM) technologies. Furthermore, it examines how regional ST&I indicators — specifically patents and publications — shape AM adoption patterns. Despite still being niche, AM adoption in Germany doubled from 0.37% (2022) to 0.74% (2023) of firms. Regional web-based adoption hot spots largely align with patent and publication activity. In addition, our regression analyses reveal a positive and statistically significant relationship between these indicators and AM diffusion based on our AI-based web indicator. These results underline the potential of WebAI methods to complement traditional ST&I indicators.
了解新兴技术的扩散对于获取创新的好处至关重要。然而,传统的科学、技术和创新(ST&;I)指标在衡量技术采用方面往往受到限制。本研究探讨了通过网络挖掘和机器学习分析企业网站的潜力,以衡量增材制造(AM)技术的采用。此外,它还研究了区域标准和技术指标-特别是专利和出版物-如何塑造AM采用模式。尽管仍然是利基市场,但德国的AM采用率从0.37%(2022年)增加到0.74%(2023年)。区域性网络应用热点主要与专利和出版活动相一致。此外,我们的回归分析显示,基于我们基于人工智能的网络指标,这些指标与AM扩散之间存在正相关的统计显著关系。这些结果强调了web方法补充传统标准I指标的潜力。
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引用次数: 0
Digital market adoption by underserved MSMEs in developing countries: Mediation and moderation by self-efficacy and trust 发展中国家服务不足的中小微企业对数字市场的采用:自我效能和信任的中介和调节作用
Pub Date : 2025-11-29 DOI: 10.1016/j.jjimei.2025.100384
Ratna Juita , Dedi I. Inan , Budi Santoso
This study addresses the critical yet fragmented understanding of digital market adoption among underserved MSMEs in developing countries. Despite increasing technology access, these vulnerable communities face significant adoption barriers beyond infrastructure availability. Extending the Technology-Organization-Environment (TOE) framework with individual-level factors, this research investigates the key drivers of digital market adoption intention in this context. Analysing data from 151 underserved MSMEs through partial least squares structural equation modelling (PLS-SEM), the study reveals three key contributions. First, self-efficacy exhibits dual mediating roles: it fully mediates the relationship between facilitating conditions and adoption intention and competitively mediates the relationship between technology anxiety and adoption intention, suggesting that while confidence mitigates anxiety’s negative influence, anxiety can paradoxically drive “desperation adoption” under survival pressures. Second, trust acts as both an enabler and a moderator, influencing the effects of technology anxiety, organizational size, and competitive pressure on adoption. Third, these mediation and moderation mechanisms collectively enhance the model’s explanatory power (R² = 0.76), demonstrating that psychological readiness determines how MSMEs interpret and act upon external supports. The findings underscore that digital adoption in underserved contexts requires interventions that build self-efficacy, foster trust, and align infrastructural investment with psychological empowerment to achieve inclusive digital transformation for underserved MSMEs.
本研究解决了对发展中国家服务不足的中小微企业采用数字市场的关键但零散的理解。尽管获得技术的机会越来越多,但这些脆弱的社区面临着基础设施可用性之外的重大采用障碍。本研究将技术-组织-环境(Technology-Organization-Environment, TOE)框架扩展到个人层面,在此背景下探讨数位市场采纳意愿的关键驱动因素。通过偏最小二乘结构方程模型(PLS-SEM)分析151家服务不足的中小微企业的数据,该研究揭示了三个关键贡献。第一,自我效能表现出双重中介作用:充分中介便利条件与采用意愿之间的关系,竞争性中介技术焦虑与采用意愿之间的关系,表明自信在缓解焦虑的负向影响的同时,焦虑可以悖论地推动生存压力下的“绝望采用”。其次,信任既是推动者又是调节者,影响技术焦虑、组织规模和竞争压力对采用的影响。第三,这些中介和调节机制共同增强了模型的解释力(R²= 0.76),表明心理准备决定了中小微企业如何对外部支持进行解释和行动。研究结果强调,在服务不足的环境中采用数字技术需要采取干预措施,建立自我效能感,培养信任,并将基础设施投资与心理赋权相结合,以实现服务不足的中小微企业的包容性数字化转型。
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引用次数: 0
Machine learning and probabilistic analysis strategies for defect reduction in windshield manufacturing 减少挡风玻璃制造缺陷的机器学习和概率分析策略
Pub Date : 2025-11-17 DOI: 10.1016/j.jjimei.2025.100383
Carlos Guachamín-Chicaiza , Freddy Hernán Villota-González , Virgilio Zúñiga-Grajeda
Defects in automotive windshields (e.g., breakages, bubbles, cracks) compromise safety, increase production costs, and reduce product quality. This study integrates machine learning techniques and probabilistic modeling to optimize defect classification and derive prescriptive strategies for windshield manufacturing. A dataset of 1151 samples was analyzed through: (i) descriptive and correlational analysis of categorical (Thickness, Paint, Color, Tone, Sanding) and continuous (Weight, Area) variables; (ii) clustering and t-SNE for group identification; (iii) a stacking ensemble (MLP, Gradient Boosting, Random Forest, SVM, CatBoost) for classification; and (iv) probabilistic modeling with Shannon entropy for uncertainty assessment. Descriptive analysis revealed several important patterns. Area showed a bimodal distribution (IQR = 1.27–12.76 m², maximum = 39.89 m²), with Breaks more frequent in smaller surfaces and Cracked defects in larger ones (H = 111.86, p < 0.001, η² = 0.024). Thickness <5 mm was linked to higher Breaks (H = 19.16, padj = 1.8 × 10⁻⁴, η² = 0.022). Correlational analysis identified a moderate association between Tone and Color (Cramér’s V = 0.50), while Sanding was largely independent (V ≤ 0.20). Kruskal–Wallis tests confirmed that Thickness (H = 240.10, p < 0.001) and Tone (H = 136.18, p < 0.001) were significantly associated with Weight and Area. Clustering (k = 3, silhouette = 0.27) differentiated groups characterized by low weights/small areas with Breaks, larger areas with Cracked, and heavier compact units with Bubbles. The ensemble achieved a weighted F1-score of 0.83 on the hold-out test, with AUC = 0.96 (Breaks), 0.98 (Bubbles), 0.91 (Cracked). Its performance followed the same tendencies suggested by the exploratory phase, where nonlinear relationships between Thickness, Weight, and Area were already apparent. Building on this, probabilistic modeling refined the insights by detecting critical sensitivity thresholds: Breaks >60 % below 20 kg, with a high-risk zone at 11.3–17.2 kg (η² = 0.028), and Bubbles slightly increasing in heavy windshields >60–70 kg (≤15 %). Together, these results show a coherent narrative: exploratory analyses highlighted patterns, the model aligned with those trends, and probabilistic methods quantified the operational limits where defects become most likely. Based on this integrated analysis, three interventions were proposed: (i) structural reinforcement of thin glass (<5 mm), (ii) implementation of automated handling for large-area windshields, and (iii) ergonomic protocols to minimize operator-related defects. Overall, the complementarity between exploratory, modeling, and probabilistic approaches not only validated defect mechanisms but also provided prescriptive strategies for quality control. Nevertheless, limitations include the reliance on data from a single
汽车挡风玻璃的缺陷(如破损、气泡、裂缝)会危及安全,增加生产成本,降低产品质量。本研究集成了机器学习技术和概率建模,以优化缺陷分类,并得出挡风玻璃制造的规定性策略。对1151个样本的数据集进行了分析:(i)分类(厚度、油漆、颜色、色调、打磨)和连续(重量、面积)变量的描述性和相关性分析;(ii)聚类和t-SNE进行群体识别;(iii)用于分类的堆叠集成(MLP、Gradient Boosting、Random Forest、SVM、CatBoost);(iv)利用Shannon熵进行不确定性评估的概率建模。描述性分析揭示了几个重要的模式。面积呈双峰分布(IQR = 1.27 ~ 12.76 m²,最大值= 39.89 m²),较小的表面出现断裂较多,较大的表面出现裂纹缺陷较多(H = 111.86, p < 0.001, η²= 0.024)。5毫米的厚度与更高的断裂有关(H = 19.16, padj = 1.8 × 10, η²= 0.022)。相关分析发现Tone和Color之间存在中等程度的关联(cramsamr’s V = 0.50),而Sanding在很大程度上是独立的(V≤0.20)。Kruskal-Wallis试验证实,厚度(H = 240.10, p < 0.001)和色调(H = 136.18, p < 0.001)与重量和面积显著相关。聚类(k = 3,剪影= 0.27)将组划分为低权重/小区域有断裂,较大区域有裂纹,较重的紧凑单元有气泡。在hold-out测试中,整体的加权f1得分为0.83,AUC = 0.96(断裂),0.98(气泡),0.91(破裂)。在探索阶段,厚度、重量和面积之间的非线性关系已经很明显,它的性能遵循了同样的趋势。在此基础上,概率建模通过检测临界灵敏度阈值来改进洞察力:在20公斤以下破裂>; 60%,高风险区域在11.3-17.2公斤(η²= 0.028),并且在60 - 70公斤的重型挡风玻璃中气泡略有增加(≤15%)。总之,这些结果显示了一个连贯的叙述:探索性分析突出了模式,模型与那些趋势一致,概率方法量化了最有可能出现缺陷的操作限制。基于这一综合分析,提出了三个干预措施:(i)薄玻璃的结构加固(< 5mm), (ii)大面积挡风玻璃的自动化处理实施,以及(iii)人体工程学协议,以尽量减少操作员相关的缺陷。总的来说,探索性、建模和概率方法之间的互补性不仅验证了缺陷机制,而且为质量控制提供了规定性策略。然而,局限性包括依赖于单一制造商的数据,这可能会限制通用性,并且缺乏实时热力学和压力变量,可能会揭示其他隐藏的相关性。未来的研究应该扩展跨多个制造商的数据集,并纳入在线物理测量,以增强汽车玻璃制造中的多变量优化和预测控制。
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引用次数: 0
Analyzing the evolution of environmental policy themes and governance stakeholder networks: A computational approach 分析环境政策主题和治理利益相关者网络的演变:一种计算方法
Pub Date : 2025-11-15 DOI: 10.1016/j.jjimei.2025.100382
Yong Zhu, Gang Li
Environmental policy is a critical tool for countries to establish principles and guidelines for effective environmental governance. This paper explores the evolution of environmental policy themes and stakeholder networks in China’s governance framework over a decade. Based on a dataset of 1,153 policy documents from 31 provinces, this study applies natural language processing for tokenization and utilizes unsupervised and supervised machine learning techniques — Dynamic Topic Modeling for topic detection and Named Entity Recognition for stakeholder extraction. Through spatio-temporal analysis and network analysis, this innovative approach provides new insights into governance dynamics and establishing a novel research paradigm for the academic community. Findings indicate a significant transition from a government-centric approach to a collaborative multi-stakeholder governance model that enhances data-driven decision-making and offers practical recommendations for policymakers.
环境政策是各国制定有效环境治理原则和指导方针的重要工具。本文探讨了十年来中国治理框架中环境政策主题和利益相关者网络的演变。基于来自31个省份的1153个政策文件的数据集,本研究应用自然语言处理进行标记化,并利用无监督和有监督的机器学习技术——动态主题建模进行主题检测,命名实体识别进行利益相关者提取。通过时空分析和网络分析,这一创新方法提供了对治理动态的新见解,并为学术界建立了新的研究范式。研究结果表明,从以政府为中心的方法到协作的多利益相关者治理模式的重大转变,增强了数据驱动的决策,并为决策者提供了切实可行的建议。
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引用次数: 0
Driving sustainability in emerging economies: Leadership, culture, and knowledge management in environmental performance 推动新兴经济体的可持续发展:环境绩效中的领导力、文化和知识管理
Pub Date : 2025-10-27 DOI: 10.1016/j.jjimei.2025.100381
Nhatphaphat Juicharoen , Khahan Na-Nan , Sureerut Inmor , Kanakarn Phanniphong , Xinyu Wang
This study examines the influence of Green Transformational Leadership (GTL) on Environmental Performance Outcomes (EPO) in Thailand's Eastern Economic Corridor (EEC) industries, with particular attention to the mediating roles of Green Organizational Culture Management (GOCM) and Knowledge Management (KM). Drawing on the Natural Resource-Based View (NRBV), a quantitative survey was conducted with 312 industrial firms using a multi-phase data collection process. The analysis indicates that green transformational leadership has a significant direct effect on environmental performance outcomes (β = 0.240, p < 0.001), while both green organizational culture management and knowledge management partially mediate this relationship. Knowledge management demonstrates a stronger indirect effect (β = 0.085, p < 0.001) compared to green organizational culture management (β = 0.038, p = 0.022), suggesting that knowledge-based systems provide more immediate pathways for translating leadership intent into environmental outcomes. The six demographic and positional control variables showed no significant influence on environmental performance outcome, indicating that the main effects are not driven by respondent characteristics. These findings support the applicability of the Natural Resource-Based View in an emerging-economy context and highlight the complementary roles of culture and knowledge in shaping environmental performance. The study advances theoretical understanding by integrating green transformational leadership, green organizational culture management, and knowledge management into a single framework and offers sector-relevant implications for industries seeking to align leadership development, cultural practices, and knowledge systems with sustainability goals.
本研究探讨了绿色变革型领导(GTL)对泰国东部经济走廊(EEC)产业环境绩效结果(EPO)的影响,特别关注绿色组织文化管理(GOCM)和知识管理(KM)的中介作用。基于自然资源基础观点(NRBV),采用多阶段数据收集过程对312家工业企业进行了定量调查。分析表明,绿色变革型领导对环境绩效结果有显著的直接影响(β = 0.240, p < 0.001),而绿色组织文化管理和知识管理在这一关系中起到部分中介作用。与绿色组织文化管理(β = 0.038, p = 0.022)相比,知识管理表现出更强的间接效应(β = 0.085, p < 0.001),这表明基于知识的系统为将领导意图转化为环境结果提供了更直接的途径。6个人口统计学和地理位置控制变量对环境绩效结果没有显著影响,表明主要影响不是由被调查者特征驱动的。这些发现支持了自然资源基础观点在新兴经济体背景下的适用性,并强调了文化和知识在塑造环境绩效方面的互补作用。该研究通过将绿色变革型领导、绿色组织文化管理和知识管理整合到一个单一框架中,推进了理论理解,并为寻求将领导力发展、文化实践和知识系统与可持续发展目标相结合的行业提供了与行业相关的启示。
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引用次数: 0
Achieving operational excellence through artificial intelligence: The case of Ghanaian banks 通过人工智能实现卓越运营:加纳银行的案例
Pub Date : 2025-10-17 DOI: 10.1016/j.jjimei.2025.100377
Acheampong Owusu
Using the resource-based theory as the lens, this research proposes a conceptual model to explore the determinants of AI in the Ghanaian banking sector and also examine its impact on the OpEx of the banks. The study adopted a quantitative research approach with a survey method to collect data from 331 CIOs/IS/IT Managers/Data Scientists/Business Analysts and other knowledgeable managers in the Ghanaian banks who were sampled via stratified and purposive sampling techniques. The data analysis was done via partial least squares structural equation modelling (PLS-SEM). The findings revealed the determinants of AI adoption in the Ghanaian banks are Absorptive Capacity, Agility and Capabilities of the banks. Also, it was established from the empirical results that the adoption of AI enhances OpEX of the banks. The determinants obtained in this study would lay a foundation for future research which could be incorporated into a new theoretical model of AI adoption.
本研究以资源基础理论为视角,提出了一个概念模型来探讨加纳银行业人工智能的决定因素,并考察其对银行运营支出的影响。本研究采用定量研究方法和调查方法,从331名加纳银行的首席信息官/信息系统/IT经理/数据科学家/业务分析师和其他知识渊博的经理中收集数据,这些经理通过分层和有目的的抽样技术进行抽样。数据分析通过偏最小二乘结构方程模型(PLS-SEM)完成。调查结果显示,加纳银行采用人工智能的决定因素是银行的吸收能力、敏捷性和能力。实证结果表明,人工智能的采用提高了银行的运营成本。本研究中获得的决定因素将为未来的研究奠定基础,这些研究可以纳入人工智能采用的新理论模型。
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引用次数: 0
Robot resistance in the land of smiles: Unraveling the behavior of Thai consumers toward restaurant service robots 微笑之国对机器人的抵制:揭示泰国消费者对餐厅服务机器人的行为
Pub Date : 2025-10-17 DOI: 10.1016/j.jjimei.2025.100379
Noptanit Chotisarn , Nontouch Srisuksa , Rachanon Taweephol , Panuschagone Simakhajornboon , Thadathibesra Phuthong
This study examined resistance to service robots among younger, educated Thai consumers in chain restaurants and addressed the research gaps to better understand technology adoption in non-Western markets. Data were analyzed from 325 Thai consumers using structural equation modeling. Five significant resistance factors were identified as interaction discomfort (β = 0.361), service robot personality (β = 0.217), warmth competence (β = 0.170), perceived service failure (β = 0.169), and inflexibility (β = -0.166). The counterintuitive negative effect of inflexibility suggested that predictable, standardized robot behavior may reduce resistance in Thailand, challenging Western assumptions about customization. Our model demonstrated strong explanatory power (R² = 0.586), extending innovation resistance theory (IRT) to service robotics by identifying culturally specific barriers in an emerging market. The findings suggested that prioritizing improved robot-customer interactions while leveraging predictability would be a service advantage in Thai cultural contexts.
这项研究调查了泰国连锁餐厅中受过教育的年轻消费者对服务机器人的抵制,并解决了研究空白,以更好地了解非西方市场对技术的采用。使用结构方程模型分析了325名泰国消费者的数据。交互不适(β = 0.361)、服务机器人个性(β = 0.217)、温暖能力(β = 0.170)、感知服务失败(β = 0.169)和缺乏灵活性(β = -0.166)五个显著阻力因素。缺乏灵活性的反直觉负面影响表明,可预测的、标准化的机器人行为可能会减少泰国的阻力,挑战西方关于定制的假设。我们的模型显示出很强的解释力(R²= 0.586),通过识别新兴市场中的文化特定障碍,将创新阻力理论(IRT)扩展到服务机器人。研究结果表明,在泰国文化背景下,优先考虑改善机器人与客户的互动,同时利用可预测性,将是一种服务优势。
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引用次数: 0
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International Journal of Information Management Data Insights
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