Anita Atwell Seate, Brooke Fisher Liu, Jiyoun Kim, Saymin Lee, Daniel Hawblitzel
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引用次数: 0
Abstract
Grounded in the quiet weather communication typology, we conducted two between-subjects experiments comparing humanising to organisational voice messages in predicting disaster organisation-public relationships, publics' message passing intentions, and publics' community resilience perceptions in the U.S. tornado context. Study 1 examines these relationships in the missed event context, where a tornado was not forecasted, but occurred. Study 2 examines these relationships in the false alarm context, where a tornado was forecasted, but did not occur. Results show differing processes across the two studies, with Study 1 results showing direct message effects, but no indirect effects. Study 2 results show indirect effects of the experimental condition on the outcomes via perceptions of conversational human voice. The discussion extends the quiet weather communication typology by theorising how context influences message strategy effectiveness.
期刊介绍:
The Journal of Contingencies and Crisis Management is an invaluable source of information on all aspects of contingency planning, scenario analysis and crisis management in both corporate and public sectors. It focuses on the opportunities and threats facing organizations and presents analysis and case studies of crisis prevention, crisis planning, recovery and turnaround management. With contributions from world-wide sources including corporations, governmental agencies, think tanks and influential academics, this publication provides a vital platform for the exchange of strategic and operational experience, information and knowledge.