A silver lining to a busted forecast? Building relationships after the storm through humanising messages

IF 2.6 3区 管理学 Q3 MANAGEMENT Journal of Contingencies and Crisis Management Pub Date : 2024-05-05 DOI:10.1111/1468-5973.12571
Anita Atwell Seate, Brooke Fisher Liu, Jiyoun Kim, Saymin Lee, Daniel Hawblitzel
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Abstract

Grounded in the quiet weather communication typology, we conducted two between-subjects experiments comparing humanising to organisational voice messages in predicting disaster organisation-public relationships, publics' message passing intentions, and publics' community resilience perceptions in the U.S. tornado context. Study 1 examines these relationships in the missed event context, where a tornado was not forecasted, but occurred. Study 2 examines these relationships in the false alarm context, where a tornado was forecasted, but did not occur. Results show differing processes across the two studies, with Study 1 results showing direct message effects, but no indirect effects. Study 2 results show indirect effects of the experimental condition on the outcomes via perceptions of conversational human voice. The discussion extends the quiet weather communication typology by theorising how context influences message strategy effectiveness.

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预测失灵的一线希望?通过人性化信息在暴风雨后建立关系
我们以静音天气传播类型学为基础,在美国龙卷风背景下进行了两个主体间实验,比较了人性化语音信息和组织语音信息在预测灾难组织与公众关系、公众的信息传递意图和公众的社区复原力感知方面的作用。研究 1 探讨了在未预见到龙卷风但却发生了龙卷风的情况下这些关系。研究 2 探讨了虚假警报背景下的这些关系,即龙卷风被预报但并未发生。结果显示,两项研究的过程不同,研究 1 的结果显示了信息的直接影响,但没有间接影响。研究 2 的结果表明,实验条件通过人声对话的感知对结果产生了间接影响。讨论通过理论分析环境如何影响信息策略的有效性,扩展了宁静天气传播类型学。
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来源期刊
CiteScore
5.40
自引率
12.90%
发文量
51
期刊介绍: The Journal of Contingencies and Crisis Management is an invaluable source of information on all aspects of contingency planning, scenario analysis and crisis management in both corporate and public sectors. It focuses on the opportunities and threats facing organizations and presents analysis and case studies of crisis prevention, crisis planning, recovery and turnaround management. With contributions from world-wide sources including corporations, governmental agencies, think tanks and influential academics, this publication provides a vital platform for the exchange of strategic and operational experience, information and knowledge.
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