Flip that coin: Barriers, barrier-breakers, and full-adoption of digital payment methods

IF 4.4 3区 管理学 Q2 BUSINESS Journal of Consumer Behaviour Pub Date : 2024-05-01 DOI:10.1002/cb.2343
Irina Dimitrova, Peter Öhman
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Abstract

The purpose of this study is twofold: to examine the mediating effect of a number of barrier-breakers on the relationship between barriers and the intention to fully adopt digital payment methods; and to identify adopters-resisters' commenting behaviour when facing a full-adoption scenario. Mixed methods were applied. The PROCESS macro method was used to analyse 388 survey responses and test the mediating effects. The main study reveals that the privacy, security, and access barriers can be reduced by increasing the credibility and usefulness barrier-breakers, respectively. However, the impersonalisation barrier is found to be unaffected by the social influence barrier-breaker. Based on 91 collected and analysed comments, the netnographic-based follow-up study identifies social media commenting behaviours caused by a major bank's decision to stop handling cash. Among the more frequent such behaviours are boycotting and aggressive comments.

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抛硬币:数字支付方式的障碍、破除障碍和全面采用
本研究有两个目的:研究一些障碍打破者对障碍与全面采用数字支付方法的意愿之间关系的中介效应;确定采用者-抵制者在面对全面采用情景时的评论行为。采用了混合方法。采用 PROCESS 宏方法分析了 388 份调查回复,并检验了中介效应。主要研究结果表明,隐私、安全和访问障碍可分别通过增加可信度和实用性障碍打破因素来减少。但是,非个人化障碍不受社会影响障碍消除因素的影响。根据收集和分析的 91 条评论,基于网络地理的后续研究确定了一家大型银行决定停止处理现金所引发的社交媒体评论行为。其中比较常见的行为是抵制和攻击性评论。
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来源期刊
CiteScore
7.30
自引率
11.60%
发文量
99
期刊介绍: The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.
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