{"title":"Flip that coin: Barriers, barrier-breakers, and full-adoption of digital payment methods","authors":"Irina Dimitrova, Peter Öhman","doi":"10.1002/cb.2343","DOIUrl":null,"url":null,"abstract":"<p>The purpose of this study is twofold: to examine the mediating effect of a number of barrier-breakers on the relationship between barriers and the intention to fully adopt digital payment methods; and to identify adopters-resisters' commenting behaviour when facing a full-adoption scenario. Mixed methods were applied. The PROCESS macro method was used to analyse 388 survey responses and test the mediating effects. The main study reveals that the privacy, security, and access barriers can be reduced by increasing the credibility and usefulness barrier-breakers, respectively. However, the impersonalisation barrier is found to be unaffected by the social influence barrier-breaker. Based on 91 collected and analysed comments, the netnographic-based follow-up study identifies social media commenting behaviours caused by a major bank's decision to stop handling cash. Among the more frequent such behaviours are boycotting and aggressive comments.</p>","PeriodicalId":48047,"journal":{"name":"Journal of Consumer Behaviour","volume":"23 5","pages":"2367-2378"},"PeriodicalIF":4.4000,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/cb.2343","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Consumer Behaviour","FirstCategoryId":"91","ListUrlMain":"https://onlinelibrary.wiley.com/doi/10.1002/cb.2343","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
The purpose of this study is twofold: to examine the mediating effect of a number of barrier-breakers on the relationship between barriers and the intention to fully adopt digital payment methods; and to identify adopters-resisters' commenting behaviour when facing a full-adoption scenario. Mixed methods were applied. The PROCESS macro method was used to analyse 388 survey responses and test the mediating effects. The main study reveals that the privacy, security, and access barriers can be reduced by increasing the credibility and usefulness barrier-breakers, respectively. However, the impersonalisation barrier is found to be unaffected by the social influence barrier-breaker. Based on 91 collected and analysed comments, the netnographic-based follow-up study identifies social media commenting behaviours caused by a major bank's decision to stop handling cash. Among the more frequent such behaviours are boycotting and aggressive comments.
期刊介绍:
The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.