Back to the Present: How Direction of Mental Time Travel Affects Perceptions of Similarity over Time and Saving Behavior

IF 5.7 1区 管理学 Q1 BUSINESS Journal of Consumer Research Pub Date : 2024-04-29 DOI:10.1093/jcr/ucae029
Katherine L Christensen, Hal E Hershfield, Sam J Maglio
{"title":"Back to the Present: How Direction of Mental Time Travel Affects Perceptions of Similarity over Time and Saving Behavior","authors":"Katherine L Christensen, Hal E Hershfield, Sam J Maglio","doi":"10.1093/jcr/ucae029","DOIUrl":null,"url":null,"abstract":"Many consumers say they want to save for the future yet struggle to do so. This research examines this saving behavior problem from a persuasive messaging standpoint. With the goal of helping people take better care of their future selves, we build on a stream of research that has found that the way people view their identities over time affects the saving decisions they make. Although past research on similarity judgments across time almost exclusively starts with the present self and moves forward to the future self, such judgments could theoretically start at any point in time. Here, we explore the possibility of backward mental time travel, by asking people to start in the future and return to the present. A series of studies shows that mentally traveling from the future to the present—rather than the present to the future—increases perceived similarity between selves across time by reducing the uncertainty of the destination self. Lab studies and two large-scale experiments indicate that, as an important outcome of this novel intervention, mentally traveling from the future to the present has a small but positive impact, systematically increasing savings intentions and savings behavior.","PeriodicalId":15555,"journal":{"name":"Journal of Consumer Research","volume":"60 1","pages":""},"PeriodicalIF":5.7000,"publicationDate":"2024-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Consumer Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1093/jcr/ucae029","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

Abstract

Many consumers say they want to save for the future yet struggle to do so. This research examines this saving behavior problem from a persuasive messaging standpoint. With the goal of helping people take better care of their future selves, we build on a stream of research that has found that the way people view their identities over time affects the saving decisions they make. Although past research on similarity judgments across time almost exclusively starts with the present self and moves forward to the future self, such judgments could theoretically start at any point in time. Here, we explore the possibility of backward mental time travel, by asking people to start in the future and return to the present. A series of studies shows that mentally traveling from the future to the present—rather than the present to the future—increases perceived similarity between selves across time by reducing the uncertainty of the destination self. Lab studies and two large-scale experiments indicate that, as an important outcome of this novel intervention, mentally traveling from the future to the present has a small but positive impact, systematically increasing savings intentions and savings behavior.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
回到现在心理时空旅行的方向如何影响对时间相似性的感知和储蓄行为
许多消费者说他们想为未来储蓄,但却很难做到。本研究从信息说服的角度探讨了这一储蓄行为问题。为了帮助人们更好地照顾未来的自己,我们以一系列研究为基础,这些研究发现,人们随着时间推移看待自己身份的方式会影响他们做出的储蓄决定。虽然过去关于跨时间相似性判断的研究几乎都是从现在的自己开始,然后再向前推移到未来的自己,但理论上这种判断可以从任何时间点开始。在这里,我们通过要求人们从未来开始并回到现在,来探索心理时空逆向旅行的可能性。一系列研究表明,从未来到现在--而不是从现在到未来--的心理旅行会通过减少目的地自我的不确定性来增加不同时间自我之间的相似性。实验室研究和两项大规模实验表明,作为这种新型干预措施的重要成果,从未来到现在的心理旅行产生了微小但积极的影响,系统性地提高了储蓄意愿和储蓄行为。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
CiteScore
12.00
自引率
9.70%
发文量
53
期刊介绍: Journal of Consumer Research, established in 1974, is a reputable journal that publishes high-quality empirical, theoretical, and methodological papers on a wide range of consumer research topics. The primary objective of JCR is to contribute to the advancement of understanding consumer behavior and the practice of consumer research. To be considered for publication in JCR, a paper must make a significant contribution to the existing body of knowledge in consumer research. It should aim to build upon, deepen, or challenge previous studies in the field of consumption, while providing both conceptual and empirical evidence to support its findings. JCR prioritizes multidisciplinary perspectives, encouraging contributions from various disciplines, methodological approaches, theoretical frameworks, and substantive problem areas. The journal aims to cater to a diverse readership base by welcoming articles derived from different orientations and paradigms. Overall, JCR is a valuable platform for scholars and researchers to share their work and contribute to the advancement of consumer research.
期刊最新文献
Moralizing Everyday Consumption: The Case of Self-Care People Believe If 90% Prefer A over B, A Must Be Much Better than B When Is Digital Censorship Permissible? A Conversation Norms Account Brand Teasing: How Brands Build Strong Relationships by Making Fun of Their Consumers Positive Contrast Scope-Insensitivity
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1