Untangling the truth: User engagement with misinformation in toothache-related Facebook posts.

IF 0.9 4区医学 Q3 DENTISTRY, ORAL SURGERY & MEDICINE Community dental health Pub Date : 2024-05-31 DOI:10.1922/CDH_00190Menezes06

T D S Menezes, M M Martini, M Lotto, A M Jucá, O S Jorge, A Cruvinel, T Cruvinel

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Abstract

Objective: Social media is a platform for sharing views on aspects of life, including oral health. This study aimed to characterize Facebook posts related to toothache information.

Methods: Two independent investigators retrieved 500 English-language posts with the highest level of interaction using CrowdTangleTM and analyzed their facticity, motivation, author's profile, content, sentiment, and type of post. Data were analysed descriptively and using Pearson's Chi-square and Mann-Whitney U tests and multiple logistic regression models.

Results: Most posts were produced by regular users and were not financially motivated, although commercial posts had significantly higher total interaction among users. While link- or video-containing posts (OR = 1.66) and posts with positive sentiments (OR = 1.53) were associated with users' total interaction, older (OR = 1.81) and link- or video-containing posts (OR = 2.04) were associated with overperforming scores. Misinformation was positively associated with financial motivation (OR = 2.03) and positive sentiments (OR = 3.79).

Conclusion: This study highlights the importance of addressing the spread of misinformation related to oral health on social media and taking steps to ensure that accurate and reliable information is readily available. Toothache-related misinformation was associated with positive sentiments and financial motivation. Links, videos, and positive sentiments awakened greater user engagements with toothache-related posts.

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揭开真相：用户参与牙痛相关 Facebook 帖子中的错误信息。

目的社交媒体是一个分享生活观点（包括口腔健康）的平台。本研究旨在分析与牙痛信息相关的 Facebook 帖子的特点：两名独立调查人员使用 CrowdTangleTM 检索了 500 篇互动程度最高的英文帖子，并分析了这些帖子的事实性、动机、作者简介、内容、情感和帖子类型。研究人员对数据进行了描述性分析，并使用了皮尔森卡方检验、曼-惠特尼U检验和多元逻辑回归模型：大多数帖子都是由普通用户发布的，没有经济动机，但商业性帖子在用户间的总互动量明显较高。含有链接或视频的帖子（OR = 1.66）和具有积极情绪的帖子（OR = 1.53）与用户的总互动量相关，而年龄较大的帖子（OR = 1.81）和含有链接或视频的帖子（OR = 2.04）则与表现不佳的分数相关。错误信息与经济动机（OR = 2.03）和积极情绪（OR = 3.79）呈正相关：本研究强调了解决社交媒体上口腔健康相关错误信息传播的重要性，并采取措施确保准确可靠的信息随时可用。与牙痛相关的错误信息与积极情绪和经济动机有关。链接、视频和积极情绪唤起了用户对牙痛相关帖子的更多参与。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Community dental health 医学-牙科与口腔外科

CiteScore

2.20

自引率

11.80%

发文量

审稿时长

6-12 weeks

期刊介绍： The journal is concerned with dental public health and related subjects. Dental public health is the science and the art of preventing oral disease, promoting oral health, and improving the quality of life through the organised efforts of society. The discipline covers a wide range and includes such topics as: -oral epidemiology- oral health services research- preventive dentistry - especially in relation to communities- oral health education and promotion- clinical research - with particular emphasis on the care of special groups- behavioural sciences related to dentistry- decision theory- quality of life- risk analysis- ethics and oral health economics- quality assessment. The journal publishes scientific articles on the relevant fields, review articles, discussion papers, news items, and editorials. It is of interest to dentists working in dental public health and to other professionals concerned with disease prevention, health service planning, and health promotion throughout the world. In the case of epidemiology of oral diseases the Journal prioritises national studies unless local studies have major methodological innovations or information of particular interest.