Exploring the Potential of a Multi-Level Approach to Advance the Development of the Medical Tourism Industry in Indonesia.

IF 2.4 Q2 HEALTH CARE SCIENCES & SERVICES Health Services Insights Pub Date : 2024-04-09 eCollection Date: 2024-01-01 DOI:10.1177/11786329241245231
Supriadi, Badra Al Aufa, Ari Nurfikri, Ibrahim Isa Koire
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Abstract

Nowadays, the global medical tourism market size has grown quite rapidly, with a projected increase of 21.1% between 2021 and 2028. This study aimed to explore barriers and potential strategies for the development of medical tourism in Indonesia. A qualitative case study design was employed, where 8 respondents were selected using an expert sampling method from various groups according to the helix framework, including academics, government, professional organizations, the private sector, and the media. Data was collected through document analysis and in-depth interviews, and was analyzed manually using an inductive thematic content analysis approach. Limitations to the development of Indonesian medical tourism are related to regulations concerning medical tourism, the number of health services, distribution, supporting resources, public trust, and competition. At the institutional level, the challenges comprise services and products, hospital facilities, supporting facilities, and marketing processes. Furthermore, at the micro level, the low competency of both health and non-health workers persist as an obstacle. The potential strategy at the macro level include the development of robust marketing and branding strategies, health infrastructure, and resources. At the institutional level, it was necessary to develop related products and services provided, improve quality, and focus on branding and marketing strategies. Additionally, improving human resource skills was needed at the micro level.

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探索多层次方法的潜力,推动印度尼西亚医疗旅游产业的发展。
如今,全球医疗旅游市场规模增长相当迅速,预计在2021年至2028年间将增长21.1%。本研究旨在探讨印度尼西亚发展医疗旅游的障碍和潜在策略。研究采用了定性案例研究设计,通过专家抽样法从不同群体(包括学术界、政府、专业组织、私营部门和媒体)中根据螺旋框架抽取了 8 名受访者。通过文件分析和深入访谈收集数据,并采用归纳式主题内容分析法进行人工分析。印尼医疗旅游发展的局限性与医疗旅游相关法规、医疗服务数量、分布、支持资源、公众信任和竞争有关。在制度层面,挑战包括服务和产品、医院设施、配套设施和营销流程。此外,在微观层面,医务人员和非医务人员的能力低下也是一个障碍。宏观层面的潜在战略包括制定强有力的营销和品牌战略、卫生基础设施和资源。在机构层面,有必要开发所提供的相关产品和服务,提高质量,并注重品牌和营销战略。此外,还需要在微观层面提高人力资源技能。
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来源期刊
Health Services Insights
Health Services Insights HEALTH CARE SCIENCES & SERVICES-
CiteScore
3.60
自引率
0.00%
发文量
47
审稿时长
8 weeks
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