Do social media use and patient satisfaction scores correlate with online award recognition among hip and knee arthroplasty specialists?

Andrew R. Grant , Ruijia Niu , Abigail Smith , Elisabeth R. Grant , Eric L. Smith
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Abstract

Introduction

The physician–patient interaction now begins before patients arrive in the office. Online ratings, social media profiles, and online award status are all components of physician online reputation which contributes to the patient's initial impressions. Therefore, it is important to understand the interplay of these factors and determine if there is a consistent trend indicating the value of this information.

Methods

We Identified all (N ​= ​160) registered American Association of Hip and Knee Surgeons (AAHKS) in New England using the https://findadoctor.aahks.net/tool for Massachusetts (MA), Connecticut (CT), Rhode Island (RI), Vermont (VT), New Hampshire (NH), and Maine (ME) on 6/26/2023. We collected surgeon age, fellowship graduation year, and practice type (i.e. Academic or Private). The average 5-star rating and number of ratings were collected from four websites. Any professional-use Facebook, Instagram, Twitter, LinkedIn, YouTube Channel, Personal Websites, or Institutional Websites were identified and a modified SMI Score was calculated. Finally, Castle Connolly Top Doctor, Local Magazine (e.g. Boston Magazine) Top Doctor, or the presence of having any award was noted for each surgeon.

Results

We identified several significant trends indicating that online awards were associated with higher online ratings. Social media presence, as determined by SMI Score, was also correlated with higher ratings overall and a higher likelihood of having an online award.

Conclusion

Given the observed trends and reported importance patients place on ratings and awards, surgeons may consider increasing online engagement via social media and encouraging patients to share their experience via online ratings.

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社交媒体的使用和患者满意度评分与髋关节和膝关节置换术专家获得的在线奖项认可是否相关?
介绍:现在,医生与患者之间的互动始于患者到达诊室之前。在线评分、社交媒体资料和在线获奖情况都是医生在线声誉的组成部分,这些都有助于加深患者的初步印象。因此,了解这些因素的相互作用并确定是否有一致的趋势表明这些信息的价值非常重要:我们使用 https://findadoctor.aahks.net/tool 对马萨诸塞州(MA)、康涅狄格州(CT)、罗得岛州(RI)、佛蒙特州(VT)、新罕布什尔州(NH)和缅因州(ME)在 2023 年 6 月 26 日注册的所有(N = 160)美国髋关节和膝关节外科医生协会(AAHKS)进行了识别。我们收集了外科医生的年龄、研究员毕业年份和执业类型(即学术型或私立型)。我们从四个网站收集了平均五星评级和评级次数。对任何专业使用的 Facebook、Instagram、Twitter、LinkedIn、YouTube 频道、个人网站或机构网站进行识别,并计算出修改后的 SMI 分数。最后,对每位外科医生是否获得 Castle Connolly 顶级医生、当地杂志(如《波士顿杂志》)顶级医生或任何奖项进行了记录:结果:我们发现了几个重要趋势,表明在线奖项与较高的在线评分相关。根据 SMI 分数确定的社交媒体存在也与较高的总体评分和获得在线奖项的可能性相关:鉴于观察到的趋势以及患者对评分和奖项的重视程度,外科医生可以考虑通过社交媒体提高在线参与度,并鼓励患者通过在线评分分享他们的经历。
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来源期刊
CiteScore
4.40
自引率
0.00%
发文量
158
审稿时长
6-12 weeks
期刊介绍: Since its establishment in 2003, The Surgeon has established itself as one of the leading multidisciplinary surgical titles, both in print and online. The Surgeon is published for the worldwide surgical and dental communities. The goal of the Journal is to achieve wider national and international recognition, through a commitment to excellence in original research. In addition, both Colleges see the Journal as an important educational service, and consequently there is a particular focus on post-graduate development. Much of our educational role will continue to be achieved through publishing expanded review articles by leaders in their field. Articles in related areas to surgery and dentistry, such as healthcare management and education, are also welcomed. We aim to educate, entertain, give insight into new surgical techniques and technology, and provide a forum for debate and discussion.
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