The menu: Private chef dining experienscape in the sharing economy

Abstract

The private chef dining experienscape is a correct mixture of pedantry and love towards the food, orchestrated by the considerable skills of the modern chef. This study explores consumers’ intentions towards private chef dining experience as a contemporary model of the sharing economy using a Stimulus-Organism-Response (S-O-R) paradigm. The data was collected from various respondents residing in several regions in Asia, Europe, and the USA (n = 394). The private chef dining experiences are a way for consumers to express and even transcend themselves to the infinite possibilities of the shared economy. Furthermore, our study unearths the boundary conditions (moderating effect) of Western and Eastern consumer cultures impact on relationships between constructs within S-O-R framework. This study helps practitioners to re-evaluate their business strategy and make necessary adjustments to deliver dining experience that is built on private chefs’ joyous creativity that shines through the modern lens of the sharing economy.