Mohammed Afzal, Mohd. Shamim Ansari, Naseem Ahmad, Mohammad Shahid, Mohd. Shoeb
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引用次数: 0
Abstract
Cyberfraud knows no boundaries and increases with the emergence of technology adoption. The remarkable rise of cybercrime and its catastrophic consequences pose a significant threat to financial institutions in India. Existing literature proves that banks are most affected among other sectors due to their resilience on the Internet, particularly e-Banking platforms. This study incorporates cybersecurity knowledge and awareness with the Technology Acceptance Model (TAM) to examine the association to usage intention among e-Banking users in India. Co-variance-based structural equation modelling (CB-SEM) was used to analyse the sample size of 428 responses. The findings suggested that e-Banking users’ cybersecurity knowledge and awareness positively influence e-Banking usage intention. Users’ behavioural protection is influenced by knowledge and awareness. It was also observed that cybersecurity knowledge, awareness, and behavioural choice protection were consistent with TAM theory. Emerging cyberfraud has become a significant challenge in accepting e-banking platforms. The structural model suggests that cybersecurity awareness among e-Banking users against cyberfraud could help safeguard users’ bank accounts and positively influence usage intention. Cybersecurity awareness must be taught to e-Banking users to counter rising cyberfraud incidents.
网络欺诈不分国界,并随着技术应用的出现而增加。网络犯罪的显著增加及其灾难性后果对印度的金融机构构成了重大威胁。现有文献证明,由于银行在互联网,尤其是电子银行平台上的适应能力,银行在其他行业中受影响最大。本研究将网络安全知识和意识与技术接受模型(TAM)相结合,研究印度电子银行用户的使用意向与网络安全知识和意识之间的关联。研究采用基于共变异的结构方程模型(CB-SEM)对 428 个样本进行分析。研究结果表明,电子银行用户的网络安全知识和意识对电子银行使用意向有积极影响。用户的行为保护受知识和意识的影响。研究还发现,网络安全知识、意识和行为选择保护符合 TAM 理论。新出现的网络欺诈已成为接受电子银行平台的重大挑战。结构模型表明,电子银行用户的网络安全意识有助于保护用户的银行账户,并对使用意向产生积极影响。必须向电子银行用户传授网络安全意识,以应对不断上升的网络欺诈事件。
期刊介绍:
Under the guidance of its expert Editors and an eminent international Editorial Board, Journal of Financial Services Marketing has become one of the world''s leading forums for the latest thinking, techniques and developments in marketing financial services. The Journal has established itself as a key bridge between applied academic research and commercial best practice, globally.
The journal covers:
marketing banking services, pension plans, insurance, saving schemes, investment finance, personal finance, mortgages and credit and debit cards
loyalty plans
brand management
cross-selling products and services
customer relationship management
online services
customer profiling
targeting
product positioning
pricing
distribution management
consumer finance
pooled investment funds
The Journal of Financial Services Marketing publishes detailed and authoritative:
Case studies from marketers worldwide, detailing their practical experiences, the problems faced and the lessons learned
Research with IMPLICATIONS FOR PRACTICE from leading business schools, research institutes and universities, worldwide
Reviews and briefings by expert practitioners and academics sharing thought-provoking and challenging ideas
Legal reviews examining in detail the major changes in legislation
Book reviews providing a ''thumbnail'' of best practice in marketing within the financial services field
...to keep subscribers up-to-date with the latest developments and thinking in bank and financial services marketing.