The effects of organizational images on security compliance intention: focused on affection and job security in South Korea

Abstract

This study investigates the factors influencing Korean corporate workers to increase their intention to comply with security voluntarily. Specifically, this study investigates whether organizational attractiveness affects employees' intention to comply with security. In addition, this study will examine whether affection and job security, which represent the Korean corporate image, affect organizational attractiveness. 477 data collecting online survey was used to test the research model. Participants for our survey were derived from workers and public officials in South Korea. The results were as follows. First, the symbolic image of being affectionate influences the instrumental image of job security. Second, an instrumental image has a significantly positive effect on corporate attractiveness. Third, it was found that job security increased the attractiveness of the organization perceived by the employees and, in turn, increased the intention of the employees to comply with the organization's security. Our findings can be used to develop strategies to enhance security compliance intention within firms.