The Role of Social Capital in Climate Change Adaptation: Small Farmers’ Perspective

IF 3.7 4区 管理学 Q2 BUSINESS Journal of Macromarketing Pub Date : 2024-05-10 DOI:10.1177/02761467241249149
Renata Peregrino de Brito, Marcelo Martins de Sá, Nathalia Machado di Araújo
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Abstract

Climate change represents a major challenge for businesses and society. Small farmers in emerging economies are most vulnerable to extreme weather events and must adapt their strategies and operations. Adaptive decision-making depends on the risk perception and the availability of resources, which can be a major limitation for the context of small farmers. Our study investigates how farmers perceive climate change risks and decide on climate adaptation. We explore the small farmers` vulnerability, risk perception, and decision-making process with in-depth interviews with small farmers in different network contexts. Our data reveal that small farmers, isolated in terms of communication and support regarding climate adaptation, used social exchanges to learn and adapt. However, as the social network was the primary source of information, knowledge, and experience sharing, the quality of network relationships made a difference. Thus, the importance of social capital to enable climate adaptation.
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社会资本在适应气候变化中的作用:小农视角
气候变化是企业和社会面临的一项重大挑战。新兴经济体中的小农户最容易受到极端天气事件的影响,必须调整战略和经营方式。适应性决策取决于对风险的认知和资源的可用性,这可能是小农户面临的主要限制。我们的研究调查了农民如何感知气候变化风险并做出气候适应决策。我们通过对不同网络背景下的小农户进行深入访谈,探讨了小农户的脆弱性、风险认知和决策过程。我们的数据显示,小农户在气候适应方面缺乏交流和支持,他们利用社会交流来学习和适应。然而,由于社会网络是信息、知识和经验分享的主要来源,网络关系的质量也产生了影响。由此可见,社会资本对气候适应的重要性。
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来源期刊
CiteScore
5.00
自引率
25.80%
发文量
46
期刊介绍: The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
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