{"title":"Temporal variation in children's reactions to tourism advertisement","authors":"Mimi Li , Ningning Xing , Guyang Lin","doi":"10.1016/j.annals.2024.103766","DOIUrl":null,"url":null,"abstract":"<div><p>This study adopts a neuroscientific approach to explore children's real-time emotional experiences in responses to tourism advertisements with different valences. Sixty children were exposed to three high-positive valence and three low-positive valence tourism advertisements while their brain waves were collected via an electroencephalogram (EEG). Dynamic emotional trajectories of frontal alpha asymmetry, a neural indicator representing a person's positive emotions, were extracted from EEG data using time-frequency analysis. Children's emotions on five key moments (i.e., peak, end, beginning, trough, and middle) were analyzed. Results show that the high-positive valence videos resulted in higher asymmetry scores in middle moments rather in other moments. Moreover, gender and age could partially moderate the impact of video valence on asymmetry scores in middle moments.</p></div>","PeriodicalId":48452,"journal":{"name":"Annals of Tourism Research","volume":null,"pages":null},"PeriodicalIF":10.4000,"publicationDate":"2024-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Annals of Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0160738324000434","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
This study adopts a neuroscientific approach to explore children's real-time emotional experiences in responses to tourism advertisements with different valences. Sixty children were exposed to three high-positive valence and three low-positive valence tourism advertisements while their brain waves were collected via an electroencephalogram (EEG). Dynamic emotional trajectories of frontal alpha asymmetry, a neural indicator representing a person's positive emotions, were extracted from EEG data using time-frequency analysis. Children's emotions on five key moments (i.e., peak, end, beginning, trough, and middle) were analyzed. Results show that the high-positive valence videos resulted in higher asymmetry scores in middle moments rather in other moments. Moreover, gender and age could partially moderate the impact of video valence on asymmetry scores in middle moments.
期刊介绍：
The Annals of Tourism Research is a scholarly journal that focuses on academic perspectives related to tourism. The journal defines tourism as a global economic activity that involves travel behavior, management and marketing activities of service industries catering to consumer demand, the effects of tourism on communities, and policy and governance at local, national, and international levels. While the journal aims to strike a balance between theory and application, its primary focus is on developing theoretical constructs that bridge the gap between business and the social and behavioral sciences. The disciplinary areas covered in the journal include, but are not limited to, service industries management, marketing science, consumer marketing, decision-making and behavior, business ethics, economics and forecasting, environment, geography and development, education and knowledge development, political science and administration, consumer-focused psychology, and anthropology and sociology.
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