Does Social Media Help or Hinder Success

Abstract

This research investigates the effect of social media on MBA students in Chennai. The study shows that the majority of those surveyed (n=350) were young people and almost equally divided between males and females. Many students use smartphones to access social networking sites, where they log in several times a day and spend long hours each time. It is interesting to note that a lot of students feel that through this platform they get closer to their teachers and even find it easier to learn which in turn may enhance their marks generally. However, another finding from the research suggests that there is a relationship between spending too much time on these platforms and performing poorly in exams. Besides, the age factor has an impact on how different individuals use these sites among students. Nevertheless, other variables such as primary device preference; specialization area under MBA program, or type of institution do not significantly affect either usage patterns or educational outcomes related to them. The study also includes recommendations for students, teachers, and policymakers.