Aging in the Digital Age: Public Beliefs About the Potential of Virtual Reality (VR) for the Aging Population

IF 3.7 4区 管理学 Q2 BUSINESS Journal of Macromarketing Pub Date : 2024-05-15 DOI:10.1177/02761467241253286
Ali B. Mahmoud
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引用次数: 1

Abstract

This paper responds to the scholarly call for investigating the role of technology consumption in promoting healthy aging—it aims to identify the public's beliefs about the potential of virtual reality technology (VR) for the well-being of older adults. The study utilized a big-data methodology and employed machine learning to scrape comments made by social media users on the most popular YouTube videos that discuss older people's use of VR technology. After the data cleaning process, the study was left with 1,917 comments out of 3,952 that were then subject to analysis through thematic, emotion, and sentiment analyses. The findings revealed three themes of the public beliefs: 1) empowerment through technology, generational adaptability, and learning; 2) social and ethical implications of VR for healthy aging; and 3) cognitive and physical engagement. The emotion and sentiment analyses indicated that the general public has a predominantly positive perception of the application of virtual reality technology for older people. In summary, the synthesis of the results from the three analyses suggested that VR has the potential to empower seniors and promote mental and physical activity while also highlighting the importance of maintaining genuine connections and ethical standards.
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数字时代的老龄化:公众对虚拟现实(VR)在老龄人口中的潜力的看法
本文响应了学术界关于调查技术消费在促进健康老龄化中的作用的号召,旨在确定公众对虚拟现实技术(VR)促进老年人福祉的潜力的看法。这项研究采用了大数据方法,并利用机器学习技术来收集社交媒体用户对讨论老年人使用 VR 技术的最热门 YouTube 视频的评论。经过数据清理过程后,该研究从 3,952 条评论中获得了 1,917 条,然后通过主题、情感和情绪分析对这些评论进行了分析。研究结果揭示了公众信念的三个主题:1) 通过技术、代际适应性和学习增强能力;2) VR 对健康老龄化的社会和伦理影响;3) 认知和身体参与。情感和情绪分析表明,公众对老年人应用虚拟现实技术的看法主要是积极的。总之,综合三项分析的结果表明,虚拟现实技术具有增强老年人能力、促进身心活动的潜力,同时也强调了保持真正联系和道德标准的重要性。
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来源期刊
CiteScore
5.00
自引率
25.80%
发文量
46
期刊介绍: The Journal of Macromarketing is primarily a marketing journal (although it includes a wide range of social science disciplines) that focuses on important societal issues as they are affected by marketing and on how society affects the conduct of marketing. The journal covers macromarketing areas such as marketing and public policy, marketing and development, marketing and the quality of life, and the history of marketing.
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