Consumer Information Processing and Decision-Making: Origins, Findings, Applications, and Future Directions

IF 5.7 1区管理学 Q1 BUSINESS Journal of Consumer Research Pub Date : 2024-05-15 DOI:10.1093/jcr/ucae008

Bernd Schmitt

引用次数: 0

Abstract

This article chronicles the evolution of the two main paradigms within the Journal of Consumer Research: consumer information processing and behavioral decision-making. The work synthesizes interviews with preeminent scholars who have shaped these paradigms, featuring theoretical developments, key findings, and methodological innovations. This article also connects these perspectives to practical applications in advertising, branding, and retailing and identifies knowledge gaps to be addressed in future consumer research.

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消费者信息处理与决策：起源、发现、应用和未来方向

这篇文章记录了《消费者研究期刊》的两大范式：消费者信息处理和行为决策的演变过程。作品综合了对塑造这些范式的杰出学者的采访，介绍了理论发展、主要发现和方法创新。这篇文章还将这些观点与广告、品牌和零售业的实际应用联系起来，并指出了未来消费者研究中需要解决的知识空白。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Consumer Research BUSINESS-

CiteScore

12.00

自引率

9.70%

发文量

期刊介绍： Journal of Consumer Research, established in 1974, is a reputable journal that publishes high-quality empirical, theoretical, and methodological papers on a wide range of consumer research topics. The primary objective of JCR is to contribute to the advancement of understanding consumer behavior and the practice of consumer research. To be considered for publication in JCR, a paper must make a significant contribution to the existing body of knowledge in consumer research. It should aim to build upon, deepen, or challenge previous studies in the field of consumption, while providing both conceptual and empirical evidence to support its findings. JCR prioritizes multidisciplinary perspectives, encouraging contributions from various disciplines, methodological approaches, theoretical frameworks, and substantive problem areas. The journal aims to cater to a diverse readership base by welcoming articles derived from different orientations and paradigms. Overall, JCR is a valuable platform for scholars and researchers to share their work and contribute to the advancement of consumer research.

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