Consumers' adoption intention to Metaverse applications: An exploration through fsQCA approach

IF 4.4 3区 管理学 Q2 BUSINESS Journal of Consumer Behaviour Pub Date : 2024-05-13 DOI:10.1002/cb.2346
Jingbo Yuan, Sayed Kifayat Shah, Zhiqi Li
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Abstract

Metaverse is an emergent technology that facilitates consumer interaction and participation in various activities within an integrated virtual environment. Considering the Metaverse's swift growth, comprehension of the perspectives and inclinations of its prospective users is critical. Considering configuration and complexity theories, this article examines the causal patterns of factors and fragmented perspectives concerning using Metaverse applications (M-apps). It does so by examining how functional (ease of use, privacy), social (interactivity, presence), and personality (locus of control, openness to experience) factors combine as causal configurations to describe consumer adoption (MTA). Hence, fuzzy-set qualitative comparative analysis is employed to empirically examine the proposed configurational model by analyzing a sample of 372 Chinese consumers of different M-Apps. The notable MTA was determined to be explained under four distinct solutions with varying configurations of function, social, and personality in various combinations. The findings of this paper's complexity analysis constitute a scholarly and practical contribution to consumer acceptance of M-apps, allowing for the customization of Metaverse functionality to meet every consumer's needs.

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消费者对 Metaverse 应用程序的采用意向:通过FSQCA方法进行探索
Metaverse 是一种新兴技术,有助于消费者在综合虚拟环境中互动和参与各种活动。考虑到 Metaverse 的迅速发展,了解其潜在用户的观点和倾向至关重要。考虑到配置和复杂性理论,本文研究了有关使用元数据应用(M-apps)的因素和零散观点的因果模式。本文通过研究功能(易用性、隐私性)、社交(互动性、存在感)和个性(控制定位、对体验的开放性)因素如何结合成为描述消费者采用(MTA)的因果配置。因此,本研究采用了模糊集定性比较分析法,通过分析 372 名中国不同移动应用程序的消费者样本,对所提出的配置模型进行了实证研究。值得注意的 MTA 被确定为在功能、社交和个性的不同配置组合下的四种不同解决方案。本文的复杂性分析结果为消费者接受移动应用程序做出了学术和实践上的贡献,允许定制元宇宙功能以满足每个消费者的需求。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
7.30
自引率
11.60%
发文量
99
期刊介绍: The Journal of Consumer Behaviour aims to promote the understanding of consumer behaviour, consumer research and consumption through the publication of double-blind peer-reviewed, top quality theoretical and empirical research. An international academic journal with a foundation in the social sciences, the JCB has a diverse and multidisciplinary outlook which seeks to showcase innovative, alternative and contested representations of consumer behaviour alongside the latest developments in established traditions of consumer research.
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