{"title":"Svend Hollensen, Philip Kotler, and Marc O. Opresnik (2023) Social Media Marketing: A Practitioner Approach. 5th edition","authors":"Nevin Karabiyik Yerden","doi":"10.33182/tbm.v2i1.3322","DOIUrl":null,"url":null,"abstract":"Svend Hollensen, Philip Kotler and Marc Oliver Opresnik boldly present the fifth edition of the book as a real guide. In today's digital age, where social media has become an integral part of our daily lives, harnessing its power for business growth is not just an option but a necessity. In their groundbreaking book, \"Social Media Marketing: A Practitioner Approach,\" Marc Opresnik, Philip Kotler, and Svend Hollensen offer an updated comprehensive roadmap to navigate the complex world of social media marketing and achieve unparalleled success. Published in 2023, this book serves as the ultimate strategy guide for businesses seeking to leverage social media to its fullest potential.","PeriodicalId":498003,"journal":{"name":"Transnational Business and Management","volume":"112 12","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Transnational Business and Management","FirstCategoryId":"0","ListUrlMain":"https://doi.org/10.33182/tbm.v2i1.3322","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0
Abstract
Svend Hollensen, Philip Kotler and Marc Oliver Opresnik boldly present the fifth edition of the book as a real guide. In today's digital age, where social media has become an integral part of our daily lives, harnessing its power for business growth is not just an option but a necessity. In their groundbreaking book, "Social Media Marketing: A Practitioner Approach," Marc Opresnik, Philip Kotler, and Svend Hollensen offer an updated comprehensive roadmap to navigate the complex world of social media marketing and achieve unparalleled success. Published in 2023, this book serves as the ultimate strategy guide for businesses seeking to leverage social media to its fullest potential.
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