A Study of Satisfaction Level of Current Account Holders of Akola Urban Co-Operative Bank

Abstract

Cooperative banks are witnessing steady growth and development, playing a crucial role in promoting financial inclusion, a cornerstone of economic and national advancement. These banks are particularly instrumental in supporting micro and small enterprises in their business endeavors. Renowned for their customer-centric services, cooperative banks contribute significantly to the financial landscape. This research paper focuses on The Akola Urban Co-operative Bank Ltd., analyzing the overall satisfaction levels of its current account holders. Utilizing various statistical tools, the study delves into understanding customer satisfaction across different banking facilities such as overdrafts, RTGS/NEFT, demand drafts, and more. Furthermore, the paper emphasizes the importance of raising awareness about the services offered by cooperative banks. Customer feedback and recommendations are explored, highlighting areas for potential improvement, notably the enhancement of the bank's mobile banking services.