Revealing the synergy between formal aesthetics and product semantics: Exploring the impact of visual form on product perception

IF 2.5 2区 工程技术 Q2 ENGINEERING, INDUSTRIAL International Journal of Industrial Ergonomics Pub Date : 2024-05-01 DOI:10.1016/j.ergon.2024.103593
Frédérique N. Sunstrum , Oya Demirbilek , Nicole Gardner , Catherine Viengkham , Branka Spehar
{"title":"Revealing the synergy between formal aesthetics and product semantics: Exploring the impact of visual form on product perception","authors":"Frédérique N. Sunstrum ,&nbsp;Oya Demirbilek ,&nbsp;Nicole Gardner ,&nbsp;Catherine Viengkham ,&nbsp;Branka Spehar","doi":"10.1016/j.ergon.2024.103593","DOIUrl":null,"url":null,"abstract":"<div><p>This study investigates the relationships between visual form attributes (height, shape, and curvature) and product perception, particularly exploring the dynamic interplay between formal aesthetics and product semantics. The challenge of effectively incorporating formal aesthetic characteristics into the design process is addressed by adopting Gestalt theory as a guiding framework. Drawing on the Gestalt principle of Prägnanz, this research investigates the role of primary visual attributes of form on perceived Complexity, Symmetry, Harmony, and Regularity of kettle images. A central aspect of this investigation is the recognition of a product's form, which possesses the potential to influence the symbolism associated with the product's personality traits attributed by users. To this end, the study aims to acquire deeper insights into the perception of familiarity, prototypicality, beauty, and attractiveness to comprehensively analyze the overall product perception while unravelling the underlying significance of emotional responses through the product's personality. The goal of this study is to deconstruct the form attributes exhibited by eight kettles of various designs. By doing so, we seek to understand how these form attributes synergistically contribute to creating a unified perceptual whole to convey a specific character or identity. The findings offer insights into the influence of form on a product's aesthetic perception and perceived personality and how form contributes to a product's symbolic meaning. By grasping the intricacies of product perception, designers can create products that cater to the diverse needs of different user groups, ultimately leading to increased market acceptance and commercial success.</p></div>","PeriodicalId":50317,"journal":{"name":"International Journal of Industrial Ergonomics","volume":null,"pages":null},"PeriodicalIF":2.5000,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0169814124000490/pdfft?md5=6c8f2ee7cdba074b8986db9b3e9aacc7&pid=1-s2.0-S0169814124000490-main.pdf","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Industrial Ergonomics","FirstCategoryId":"5","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0169814124000490","RegionNum":2,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"ENGINEERING, INDUSTRIAL","Score":null,"Total":0}
引用次数: 0

Abstract

This study investigates the relationships between visual form attributes (height, shape, and curvature) and product perception, particularly exploring the dynamic interplay between formal aesthetics and product semantics. The challenge of effectively incorporating formal aesthetic characteristics into the design process is addressed by adopting Gestalt theory as a guiding framework. Drawing on the Gestalt principle of Prägnanz, this research investigates the role of primary visual attributes of form on perceived Complexity, Symmetry, Harmony, and Regularity of kettle images. A central aspect of this investigation is the recognition of a product's form, which possesses the potential to influence the symbolism associated with the product's personality traits attributed by users. To this end, the study aims to acquire deeper insights into the perception of familiarity, prototypicality, beauty, and attractiveness to comprehensively analyze the overall product perception while unravelling the underlying significance of emotional responses through the product's personality. The goal of this study is to deconstruct the form attributes exhibited by eight kettles of various designs. By doing so, we seek to understand how these form attributes synergistically contribute to creating a unified perceptual whole to convey a specific character or identity. The findings offer insights into the influence of form on a product's aesthetic perception and perceived personality and how form contributes to a product's symbolic meaning. By grasping the intricacies of product perception, designers can create products that cater to the diverse needs of different user groups, ultimately leading to increased market acceptance and commercial success.

查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
揭示形式美与产品语义之间的协同作用:探索视觉形式对产品感知的影响
本研究调查了视觉形式属性(高度、形状和弧度)与产品感知之间的关系,特别是探索了形式美与产品语义之间的动态相互作用。采用格式塔理论作为指导框架,解决了在设计过程中有效融入形式美特征的难题。借鉴格式塔的 "Prägnanz "原则,本研究调查了形式的主要视觉属性对水壶图像的复杂性、对称性、和谐性和规则性的感知所起的作用。这项研究的一个核心内容是对产品形式的识别,它有可能影响用户对产品个性特征的象征意义。为此,本研究旨在深入了解用户对熟悉感、原型感、美感和吸引力的感知,以全面分析用户对产品的整体感知,同时通过产品个性揭示情感反应的深层意义。本研究的目的是解构八种不同设计的水壶所表现出的形式属性。通过这样做,我们试图了解这些形式属性如何协同作用,形成一个统一的感知整体,以传达特定的特征或身份。研究结果让我们深入了解了形式对产品审美感知和感知个性的影响,以及形式如何促进产品的象征意义。通过把握产品感知的复杂性,设计师可以创造出满足不同用户群体多样化需求的产品,最终提高市场接受度并取得商业成功。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
International Journal of Industrial Ergonomics
International Journal of Industrial Ergonomics 工程技术-工程:工业
CiteScore
6.40
自引率
12.90%
发文量
110
审稿时长
56 days
期刊介绍: The journal publishes original contributions that add to our understanding of the role of humans in today systems and the interactions thereof with various system components. The journal typically covers the following areas: industrial and occupational ergonomics, design of systems, tools and equipment, human performance measurement and modeling, human productivity, humans in technologically complex systems, and safety. The focus of the articles includes basic theoretical advances, applications, case studies, new methodologies and procedures; and empirical studies.
期刊最新文献
Assessing the link between occupational risk factors, work-related musculoskeletal disorders and quality of work life: An analysis using PLS-SEM Ergonomic design of mastectomy bra based on emotion measurements Sedentary behavior and musculoskeletal symptoms among work from home employees Research on similarity bias in dual objective visual search based on nuclear power human-machine interface icons The impact of camera-monitor system viewing angles on drivers’ distance perception: A simulated driving study
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1