{"title":"Desire, pride and profit: Affective economies of English in India","authors":"Katy Highet","doi":"10.1016/j.langcom.2024.04.003","DOIUrl":null,"url":null,"abstract":"<div><p>Scholarship on neoliberalism has shown how employability discourses compel students to invest in English. What remains underexplored is the role of affect in these processes, and how it works to anchor these discourses deep within people’s subjectivities. Drawing on ethnographic data from an English-teaching NGO in Delhi, I explore the affective economy of English in India in order to demonstrate how and why English becomes desirable, for whom, and with what consequences. In doing so, I map the webs of complex logics and actors that not only discursively (re)produce English as a thing to be desired, but also draw boundaries around who can and should desire it.</p></div>","PeriodicalId":47575,"journal":{"name":"Language & Communication","volume":null,"pages":null},"PeriodicalIF":1.3000,"publicationDate":"2024-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S0271530924000326/pdfft?md5=400b2e6243ae1acaffa68db1735eb243&pid=1-s2.0-S0271530924000326-main.pdf","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Language & Communication","FirstCategoryId":"98","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0271530924000326","RegionNum":2,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0
Abstract
Scholarship on neoliberalism has shown how employability discourses compel students to invest in English. What remains underexplored is the role of affect in these processes, and how it works to anchor these discourses deep within people’s subjectivities. Drawing on ethnographic data from an English-teaching NGO in Delhi, I explore the affective economy of English in India in order to demonstrate how and why English becomes desirable, for whom, and with what consequences. In doing so, I map the webs of complex logics and actors that not only discursively (re)produce English as a thing to be desired, but also draw boundaries around who can and should desire it.
期刊介绍:
This journal is unique in that it provides a forum devoted to the interdisciplinary study of language and communication. The investigation of language and its communicational functions is treated as a concern shared in common by those working in applied linguistics, child development, cultural studies, discourse analysis, intellectual history, legal studies, language evolution, linguistic anthropology, linguistics, philosophy, the politics of language, pragmatics, psychology, rhetoric, semiotics, and sociolinguistics. The journal invites contributions which explore the implications of current research for establishing common theoretical frameworks within which findings from different areas of study may be accommodated and interrelated. By focusing attention on the many ways in which language is integrated with other forms of communicational activity and interactional behaviour, it is intended to encourage approaches to the study of language and communication which are not restricted by existing disciplinary boundaries.