{"title":"Inflated positivity: The influence of the two-way review system on consumer ratings in the sharing economy","authors":"Bryan Usrey , Hiroaki Saito , Andy Lee","doi":"10.1016/j.ijhm.2024.103801","DOIUrl":null,"url":null,"abstract":"<div><p>Due to a positivity bias, the accuracy of online reviews on accommodation-sharing platforms has been called into question. Utilizing social presence theory and two experimental studies, we found that the two-way (vs. one-way) review system, owing to social and observational cues associated with both the sharing platform and the review system, results in a higher guest review rating for a negative experience. Additionally, through a moderated mediation, we found that this effect is contingent on the social presence dynamic of the service provider, with the effect of the two-way review system being negated for a property management company. Finally, we show that this relationship is driven by impression management. The findings of this research present novel insights into the two-way review system, providing both theoretical and practical implications for peer-to-peer platforms and traditional hospitality brands with regard to review system management.</p></div>","PeriodicalId":48444,"journal":{"name":"International Journal of Hospitality Management","volume":null,"pages":null},"PeriodicalIF":9.9000,"publicationDate":"2024-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Hospitality Management","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0278431924001130","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 0
Abstract
Due to a positivity bias, the accuracy of online reviews on accommodation-sharing platforms has been called into question. Utilizing social presence theory and two experimental studies, we found that the two-way (vs. one-way) review system, owing to social and observational cues associated with both the sharing platform and the review system, results in a higher guest review rating for a negative experience. Additionally, through a moderated mediation, we found that this effect is contingent on the social presence dynamic of the service provider, with the effect of the two-way review system being negated for a property management company. Finally, we show that this relationship is driven by impression management. The findings of this research present novel insights into the two-way review system, providing both theoretical and practical implications for peer-to-peer platforms and traditional hospitality brands with regard to review system management.
期刊介绍：
The International Journal of Hospitality Management serves as a platform for discussing significant trends and advancements in various disciplines related to the hospitality industry. The publication covers a wide range of topics, including human resources management, consumer behavior and marketing, business forecasting and applied economics, operational management, strategic management, financial management, planning and design, information technology and e-commerce, training and development, technological developments, and national and international legislation.
In addition to covering these topics, the journal features research papers, state-of-the-art reviews, and analyses of business practices within the hospitality industry. It aims to provide readers with valuable insights and knowledge in order to advance research and improve practices in the field.
The journal is also indexed and abstracted in various databases, including the Journal of Travel Research, PIRA, Academic Journal Guide, Documentation Touristique, Leisure, Recreation and Tourism Abstracts, Lodging and Restaurant Index, Scopus, CIRET, and the Social Sciences Citation Index. This ensures that the journal's content is widely accessible and discoverable by researchers and practitioners in the hospitality field.
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