Improving health service design and delivery for men: does gender targeting matter?

IF 3.8 4区 管理学 Q2 BUSINESS Journal of Services Marketing Pub Date : 2024-05-24 DOI:10.1108/jsm-11-2023-0408
John Friend, Dana Alden
{"title":"Improving health service design and delivery for men: does gender targeting matter?","authors":"John Friend, Dana Alden","doi":"10.1108/jsm-11-2023-0408","DOIUrl":null,"url":null,"abstract":"\nPurpose\nConsumer well-being in health-care settings is often undermined by information asymmetries, uncertainty and complex choices. Men are generally less motivated to adopt support tools designed to facilitate shared decision-making (SDM) and increase involvement in health service delivery. This study aims to examine the effects of sports team metaphors in a male-centered decision aid on empowerment and preparedness within a sleep apnea treatment context, a common disease among men. Individual-level factors that influence the decision aid experience are also considered.\n\n\nDesign/methodology/approach\nAn online panel sample of 296 US men was randomly assigned to a generic or gender targeted decision aid. The scenario-based method was used to simulate the decision aid experience. A one-way MANOVA tested the effects of gender targeting on SDM-related outcomes. Structural equation modeling was then undertaken to analyze relationships between self-construal and these outcomes.\n\n\nFindings\nParticipants who experienced the gender-targeted decision aid reported higher levels of empowerment and preparedness. The positive relationship between collective interdependence and empowerment was stronger among those who received the targeted decision aid. The positive relationship between empowerment and preparedness was also significantly stronger in the targeted group. Empowerment mediated the effect of self-construal on preparedness.\n\n\nOriginality/value\nLittle to no research has evaluated the effectiveness of sports team metaphors in improving SDM and facilitating health-care value cocreation. Results provide insight into how to enhance service design and delivery for men facing medical decisions.\n","PeriodicalId":48294,"journal":{"name":"Journal of Services Marketing","volume":null,"pages":null},"PeriodicalIF":3.8000,"publicationDate":"2024-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Services Marketing","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1108/jsm-11-2023-0408","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

Abstract

Purpose Consumer well-being in health-care settings is often undermined by information asymmetries, uncertainty and complex choices. Men are generally less motivated to adopt support tools designed to facilitate shared decision-making (SDM) and increase involvement in health service delivery. This study aims to examine the effects of sports team metaphors in a male-centered decision aid on empowerment and preparedness within a sleep apnea treatment context, a common disease among men. Individual-level factors that influence the decision aid experience are also considered. Design/methodology/approach An online panel sample of 296 US men was randomly assigned to a generic or gender targeted decision aid. The scenario-based method was used to simulate the decision aid experience. A one-way MANOVA tested the effects of gender targeting on SDM-related outcomes. Structural equation modeling was then undertaken to analyze relationships between self-construal and these outcomes. Findings Participants who experienced the gender-targeted decision aid reported higher levels of empowerment and preparedness. The positive relationship between collective interdependence and empowerment was stronger among those who received the targeted decision aid. The positive relationship between empowerment and preparedness was also significantly stronger in the targeted group. Empowerment mediated the effect of self-construal on preparedness. Originality/value Little to no research has evaluated the effectiveness of sports team metaphors in improving SDM and facilitating health-care value cocreation. Results provide insight into how to enhance service design and delivery for men facing medical decisions.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
改善针对男性的医疗服务设计和提供:性别定位是否重要?
目的在医疗保健环境中,信息不对称、不确定性和复杂的选择往往会损害消费者的福祉。男性通常不太愿意采用旨在促进共同决策(SDM)和增加参与医疗服务提供的辅助工具。本研究旨在研究在睡眠呼吸暂停治疗(男性常见疾病)的背景下,以男性为中心的决策辅助工具中的运动队隐喻对授权和准备的影响。本研究还考虑了影响决策辅助体验的个人因素。设计/方法/途径一项由 296 名美国男性组成的在线小组样本被随机分配到通用决策辅助工具或针对不同性别的决策辅助工具中。采用基于情景的方法来模拟决策辅助体验。单向 MANOVA 检验了性别定向对 SDM 相关结果的影响。然后,采用结构方程模型分析了自我构建与这些结果之间的关系。研究结果体验过针对不同性别的决策辅助工具的参与者报告了更高的授权和准备水平。集体相互依赖与赋权之间的正相关关系在接受了有针对性的决策援助的参与者中更为明显。在目标群体中,赋权与准备程度之间的正相关关系也明显更强。原创性/价值几乎没有研究评估过运动队隐喻在改善 SDM 和促进医疗保健价值共创方面的有效性。研究结果为如何加强为面临医疗决策的男性设计和提供服务提供了启示。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
CiteScore
7.80
自引率
20.50%
发文量
63
期刊介绍: ■Customer policy and service ■Marketing of services ■Marketing planning ■Service marketing abroad ■Service quality Capturing and retaining customers in a service industry is a vastly different activity to its product-based counterpart. The fickle nature of today"s consumer is a vital factor in understanding the factors which determine successful holding of market share - and the intense competition within the sector means practitioners must keep pace with new developments if they are to outwit competitors and develop customer loyalty.
期刊最新文献
Cite me! Perspectives on coercive citation in reviewing Editorial: Embracing the future of services marketing Customer churn analysis using feature optimization methods and tree-based classifiers Low-income consumers’ informal and formal financial service experiences: perceptions of access, inclusion, and social dependence Enhancing customer engagement behaviors via customer-to-customer interactions and identification
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1