Tourism digital transformation and future supply chain competition: an integrated perspective on real options theory and digital competencies

IF 8.2 2区材料科学 Q1 MATERIALS SCIENCE, MULTIDISCIPLINARY ACS Applied Materials & Interfaces Pub Date : 2024-05-24 DOI:10.1108/jtf-10-2023-0232

Edward C. S. Ku

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Abstract

PurposeThis study analyzes how digital technologies collaboration, and technological capabilities affect tourism products' advantage and supply chain resilience via virtual integration and customer service capabilities.Design/methodology/approachTo achieve the goals of this study, a digital transformation model was formulated based on the real option theory (ROT) and digital competencies perspective. Data were collected from travel agencies in Taiwan. This study uses the partial least square structural equation modeling (PLS-SEM) technique to analyze the research model, and 384 samples were collected from travel agencies for analysis.FindingsThe research results point out that digital technology collaboration and technical capabilities affect virtual integration and customer service capabilities; customer service capabilities should also be regarded as key influencing variables to improve tourism product advantages and supply chain flexibility.Originality/valueThis study shares a unique perspective on the digital transformation model, which includes antecedents, mediators and moderators, to construct the critical effects for analyzing the tourism products' advantage and supply chain resilience.

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旅游业数字化转型与未来供应链竞争：实物期权理论与数字化能力的综合视角

目的本研究分析了数字技术协作和技术能力如何通过虚拟集成和客户服务能力影响旅游产品的优势和供应链的弹性。设计/方法/途径为实现本研究的目标，基于实物期权理论（ROT）和数字能力视角，制定了数字转型模型。数据收集自台湾的旅行社。研究结果本研究采用偏最小二乘结构方程模型（PLS-SEM）技术对研究模型进行分析，并从旅行社收集了 384 个样本进行分析。研究结果研究结果表明，数字技术协作和技术能力会影响虚拟整合和客户服务能力；客户服务能力也应被视为提高旅游产品优势和供应链灵活性的关键影响变量。原创性/价值本研究以独特的视角探讨了数字化转型模型，包括前因、中介和调节因素，构建了分析旅游产品优势和供应链弹性的关键效应。

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来源期刊

ACS Applied Materials & Interfaces 工程技术-材料科学：综合

CiteScore

16.00

自引率

6.30%

发文量

4978

审稿时长

1.8 months

期刊介绍： ACS Applied Materials & Interfaces is a leading interdisciplinary journal that brings together chemists, engineers, physicists, and biologists to explore the development and utilization of newly-discovered materials and interfacial processes for specific applications. Our journal has experienced remarkable growth since its establishment in 2009, both in terms of the number of articles published and the impact of the research showcased. We are proud to foster a truly global community, with the majority of published articles originating from outside the United States, reflecting the rapid growth of applied research worldwide.