Study of Shift in Buying Behaviour of Females from Various Consumer Segments with Respect to Shopping Modes and Importance Given to Specified Parameters while Buying Daily Requirements

Abstract

Factors influencing Consumer buying behaviour are numerous and are studied by many researchers. This particular research is with refence to temporary and permanent changes which have happened in the buying behaviour of customers post covid pandemic. It specifically includes the study of factors which are considered by consumers while buying various daily needs and the parameters based on which these consumers decide whether to buy online or offline? Findings of this research will help online and offline retailers to modify their offering according to customer needs.