Within the dynamic realm of digital marketing, Instagram Reels have become a potent instrument for brands to enthral viewers and accomplish their goals. In order to better understand how effective Instagram Reels are as a marketing tool, this study looks at how much they can raise brand exposure, engagement, and eventually conversions.…….. . . . The study examines the salient characteristics of Reels that enhance its marketing efficacy, such as its focus on concise and captivating video content and the extensive user base of the platform. This study explores how organizations might use interactive components included in Reels, including as polls and quizzes, to encourage audience engagement and motivate desired behaviours. Additionally, the study investigates Reels' potential for organic reach by looking at how the algorithm gives interesting Reels priority and exposes them to a larger audience. The study also examines the effects of sponsored Reels and branded content on brand integration inside the Reels format, acknowledging the growing trend in these areas. , By breaking down these components, the study hopes to offer insightful information about how companies may use Instagram Reels as a potent marketing tool to engage with their target demographic, foster brand loyalty, and succeed in the cutthroat world of digital marketing. Keywords: Instagram reels, Marketing, Consumer Behaviour, Instagram, Short Videos.
{"title":"A Study Analyzing Instagram Reels as a Powerful Marketing tool","authors":"Ms. V. Indu","doi":"10.55041/isjem01746","DOIUrl":"https://doi.org/10.55041/isjem01746","url":null,"abstract":"Within the dynamic realm of digital marketing, Instagram Reels have become a potent instrument for brands to enthral viewers and accomplish their goals. In order to better understand how effective Instagram Reels are as a marketing tool, this study looks at how much they can raise brand exposure, engagement, and eventually conversions.…….. . . . The study examines the salient characteristics of Reels that enhance its marketing efficacy, such as its focus on concise and captivating video content and the extensive user base of the platform. This study explores how organizations might use interactive components included in Reels, including as polls and quizzes, to encourage audience engagement and motivate desired behaviours. Additionally, the study investigates Reels' potential for organic reach by looking at how the algorithm gives interesting Reels priority and exposes them to a larger audience. The study also examines the effects of sponsored Reels and branded content on brand integration inside the Reels format, acknowledging the growing trend in these areas. , By breaking down these components, the study hopes to offer insightful information about how companies may use Instagram Reels as a potent marketing tool to engage with their target demographic, foster brand loyalty, and succeed in the cutthroat world of digital marketing. Keywords: Instagram reels, Marketing, Consumer Behaviour, Instagram, Short Videos.","PeriodicalId":285811,"journal":{"name":"International Scientific Journal of Engineering and Management","volume":"19 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141105059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The present scenario focus interest in nutrition and health awareness, consumers are increasingly seeking high- quality functional products with acceptable sensory attributes. The primary objective of current research was to optimize the process for developing Carbonated Ready-to-serve (RTS) functional millet-based whey beverage and observe the effects of different levels of Jeera powder (1%,2%,3%) on the sensory and physico-chemical aspects of Carbonated RTS functional millet-based whey beverage. Based on the analytical result, the functional beverage was optimized with 2%, Jeera powder and was subjected for shelf-life tests.
{"title":"Effect Of Jeera Powder on the Sensory Attribute Of Carbonated RTS Functional Millet Based Whey Beverage","authors":"Zeba Ahmed,","doi":"10.55041/isjem01685","DOIUrl":"https://doi.org/10.55041/isjem01685","url":null,"abstract":"The present scenario focus interest in nutrition and health awareness, consumers are increasingly seeking high- quality functional products with acceptable sensory attributes. The primary objective of current research was to optimize the process for developing Carbonated Ready-to-serve (RTS) functional millet-based whey beverage and observe the effects of different levels of Jeera powder (1%,2%,3%) on the sensory and physico-chemical aspects of Carbonated RTS functional millet-based whey beverage. Based on the analytical result, the functional beverage was optimized with 2%, Jeera powder and was subjected for shelf-life tests.","PeriodicalId":285811,"journal":{"name":"International Scientific Journal of Engineering and Management","volume":"49 44","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141103358","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Virtual Reality (VR) is revolutionizing education by offering immersive and interactive learning experiences that enhance engagement and retention. Despite its potential benefits, implementing VR in education faces challenges such as high costs, technical requirements, and content development. In the medical field, VR is transforming medical education by providing realistic simulations for training in various procedures, anatomy visualization, and patient interactions. Studies indicate that VR improves procedural skills, anatomical understanding, and diagnostic accuracy among medical students. Furthermore, VR offers personalized learning experiences, remote training capabilities, and collaborative opportunities in medical training. Looking ahead, VR has the potential to revolutionize healthcare by enhancing patient care, treatment planning, and telemedicine services through immersive experiences and advanced simulations. Key Words: Virtual Reality (VR), VR education, Immersive Experience, VR in medical field, VR anatomy, Technological Innovation.
{"title":"IMMERSIVE LEARNING: VIRTUAL REALITY’S IMPACT ON MEDICAL CURRICULUM","authors":"D. B C","doi":"10.55041/isjem01740","DOIUrl":"https://doi.org/10.55041/isjem01740","url":null,"abstract":"Virtual Reality (VR) is revolutionizing education by offering immersive and interactive learning experiences that enhance engagement and retention. Despite its potential benefits, implementing VR in education faces challenges such as high costs, technical requirements, and content development. In the medical field, VR is transforming medical education by providing realistic simulations for training in various procedures, anatomy visualization, and patient interactions. Studies indicate that VR improves procedural skills, anatomical understanding, and diagnostic accuracy among medical students. Furthermore, VR offers personalized learning experiences, remote training capabilities, and collaborative opportunities in medical training. Looking ahead, VR has the potential to revolutionize healthcare by enhancing patient care, treatment planning, and telemedicine services through immersive experiences and advanced simulations. Key Words: Virtual Reality (VR), VR education, Immersive Experience, VR in medical field, VR anatomy, Technological Innovation.","PeriodicalId":285811,"journal":{"name":"International Scientific Journal of Engineering and Management","volume":"10 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141105424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The adoption and implementation of accounting standards play a pivotal role in shaping the financial reporting landscape of a country, influencing how businesses communicate their financial performance and position to stakeholders. In the case of India, the transition from Generally Accepted Accounting Principles (GAAP) to Indian Accounting Standards (Ind-AS) marked a significant paradigm shift in the accounting framework. The move was aimed at aligning Indian accounting practices with global standards, fostering transparency, comparability, and international investment. Historically, India had been following its own set of accounting standards, which sometimes diverged from international norms, leading to challenges in cross-border financial analysis and investment decisions. Recognizing the need for convergence with International Financial Reporting Standards (IFRS), the Ministry of Corporate Affairs (MCA) in India mandated the adoption of Ind-AS for certain classes of companies, primarily listed entities and large unlisted companies. The adoption of Ind-AS was a phased process, with the first set of companies transitioning in the financial year 2016-17. The primary objective was to enhance the quality and reliability of financial reporting, making it more comparable and relevant on a global scale. Ind-AS aimed to bring about consistency in accounting treatments, disclosures, and presentation of financial statements, fostering a more transparent and investor-friendly environment. One of the key motivations behind the shift to Ind-AS was to facilitate easier access to global capital markets for Indian companies. By adhering to internationally recognized accounting standards, Indian businesses sought to attract foreign investment and broaden their investor base. This move was particularly crucial as India aimed to position itself as a global economic player, attracting multinational corporations and fostering cross-border investments. The implementation of Ind-AS introduced changes in various aspects of financial reporting, affecting balance sheets, income statements, and disclosure practices. Companies faced the challenge of adapting to new measurement criteria, recognition principles, and disclosure requirements. The impact of these changes extended beyond mere compliance; it influenced how companies assessed their assets, liabilities, and overall financial performance. Additionally, the adoption of Ind-AS prompted companies to reevaluate their internal control mechanisms, financial policies, and governance structures. The transition required a robust framework for training and educating financial professionals, auditors, and other stakeholders to ensure a smooth and accurate implementation of the new standards.
{"title":"Impact of Indian Accounting Standards (IND AS) on Financial Statements","authors":"Samanth S Reddy","doi":"10.55041/isjem01744","DOIUrl":"https://doi.org/10.55041/isjem01744","url":null,"abstract":"The adoption and implementation of accounting standards play a pivotal role in shaping the financial reporting landscape of a country, influencing how businesses communicate their financial performance and position to stakeholders. In the case of India, the transition from Generally Accepted Accounting Principles (GAAP) to Indian Accounting Standards (Ind-AS) marked a significant paradigm shift in the accounting framework. The move was aimed at aligning Indian accounting practices with global standards, fostering transparency, comparability, and international investment. Historically, India had been following its own set of accounting standards, which sometimes diverged from international norms, leading to challenges in cross-border financial analysis and investment decisions. Recognizing the need for convergence with International Financial Reporting Standards (IFRS), the Ministry of Corporate Affairs (MCA) in India mandated the adoption of Ind-AS for certain classes of companies, primarily listed entities and large unlisted companies. The adoption of Ind-AS was a phased process, with the first set of companies transitioning in the financial year 2016-17. The primary objective was to enhance the quality and reliability of financial reporting, making it more comparable and relevant on a global scale. Ind-AS aimed to bring about consistency in accounting treatments, disclosures, and presentation of financial statements, fostering a more transparent and investor-friendly environment. One of the key motivations behind the shift to Ind-AS was to facilitate easier access to global capital markets for Indian companies. By adhering to internationally recognized accounting standards, Indian businesses sought to attract foreign investment and broaden their investor base. This move was particularly crucial as India aimed to position itself as a global economic player, attracting multinational corporations and fostering cross-border investments. The implementation of Ind-AS introduced changes in various aspects of financial reporting, affecting balance sheets, income statements, and disclosure practices. Companies faced the challenge of adapting to new measurement criteria, recognition principles, and disclosure requirements. The impact of these changes extended beyond mere compliance; it influenced how companies assessed their assets, liabilities, and overall financial performance. Additionally, the adoption of Ind-AS prompted companies to reevaluate their internal control mechanisms, financial policies, and governance structures. The transition required a robust framework for training and educating financial professionals, auditors, and other stakeholders to ensure a smooth and accurate implementation of the new standards.","PeriodicalId":285811,"journal":{"name":"International Scientific Journal of Engineering and Management","volume":"20 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141105519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In today's society, the reliability of electricity supply is paramount for sustaining essential services and infrastructure. However, power transmission networks, crucial for distributing electricity over vast distances, are vulnerable to faults that can cause equipment damage and service disruptions. Rapid fault detection is crucial to minimize these risks. This paper proposes an innovative IoT-based solution for detecting faults in transmission lines. The system integrates a center-tapped transformer and switches to simulate fault conditions, allowing real-world testing of fault detection mechanisms. Voltage signals from the transmission line are meticulously analyzed using opto-couplers and a micro-controller, which compare these signals with predefined references. Upon fault detection, immediate notifications are displayed on an LCD and transmitted via a WiFi-enabled IoT system for swift action. Furthermore, all data is logged on a central server for comprehensive analysis and ongoing monitoring. This research endeavors to significantly enhance the reliability and efficiency of transmission line operations by implementing advanced fault detection technologies, thereby reinforcing the resilience of electricity supply networks essential for modern society. Key Words: IoT,WiFi Module,Micro-controller,Transmission line.
{"title":"Smart Fault Detection on Transmission Lines via IoT Technology","authors":"Pardhavi Sai Sree T","doi":"10.55041/isjem01722","DOIUrl":"https://doi.org/10.55041/isjem01722","url":null,"abstract":"In today's society, the reliability of electricity supply is paramount for sustaining essential services and infrastructure. However, power transmission networks, crucial for distributing electricity over vast distances, are vulnerable to faults that can cause equipment damage and service disruptions. Rapid fault detection is crucial to minimize these risks. This paper proposes an innovative IoT-based solution for detecting faults in transmission lines. The system integrates a center-tapped transformer and switches to simulate fault conditions, allowing real-world testing of fault detection mechanisms. Voltage signals from the transmission line are meticulously analyzed using opto-couplers and a micro-controller, which compare these signals with predefined references. Upon fault detection, immediate notifications are displayed on an LCD and transmitted via a WiFi-enabled IoT system for swift action. Furthermore, all data is logged on a central server for comprehensive analysis and ongoing monitoring. This research endeavors to significantly enhance the reliability and efficiency of transmission line operations by implementing advanced fault detection technologies, thereby reinforcing the resilience of electricity supply networks essential for modern society. Key Words: IoT,WiFi Module,Micro-controller,Transmission line.","PeriodicalId":285811,"journal":{"name":"International Scientific Journal of Engineering and Management","volume":"40 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141108008","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Augmented Reality (AR) is a technology that enables the blending of digital information, such as 3D models, images, or videos, into our real-world environment in real time. Unlike virtual reality, which creates an entirely artificial environment, AR enhances reality by overlaying digital elements. Augmented Reality (AR) is a technological innovation that combines the physical and digital worlds. It overlays contextual and interactive digital information onto the environment we see, creating an immersive experience. AR can revolutionize various fields such as computer science, human-computer interaction, psychology, medicine, and education. Although the concept of AR dates back to the 1960s, recent advancements in sensor technologies, computational power, and mobile devices have made it more accessible. As AR gains popularity, researchers explore its potential in different fields and study the cognitive processes involved in AR interactions. Understanding the fundamental principles of AR systems is key to unlocking its transformative capabilities. As we go further, we will explore the dimensions of augmented reality, including its evolution, current scientific applications, and prospects for scientific inquiry and innovation. Key Words: Augmented Reality (AR), Digital Integration, Immersive Experience, Interdisciplinary Research, Technological Innovation
增强现实（AR）是一种能够将三维模型、图像或视频等数字信息实时融入现实世界环境的技术。与虚拟现实不同，增强现实技术通过叠加数字元素来增强现实效果。增强现实（AR）是一种将物理世界和数字世界相结合的技术创新。它将上下文和交互式数字信息叠加到我们所看到的环境中，创造出一种身临其境的体验。AR 可以彻底改变计算机科学、人机交互、心理学、医学和教育等各个领域。虽然 AR 的概念可以追溯到 20 世纪 60 年代，但近年来传感器技术、计算能力和移动设备的进步使其更加普及。随着 AR 的普及，研究人员开始探索其在不同领域的应用潜力，并研究 AR 交互过程中的认知过程。了解 AR 系统的基本原理是释放其变革能力的关键。随着研究的深入，我们将探索增强现实的各个层面，包括其演变、当前的科学应用以及科学探索和创新的前景。关键字增强现实（AR）、数字整合、沉浸式体验、跨学科研究、技术创新
{"title":"Beyond Books: Exploring AR in Education with Unity3D","authors":"D. B C","doi":"10.55041/isjem01738","DOIUrl":"https://doi.org/10.55041/isjem01738","url":null,"abstract":"Augmented Reality (AR) is a technology that enables the blending of digital information, such as 3D models, images, or videos, into our real-world environment in real time. Unlike virtual reality, which creates an entirely artificial environment, AR enhances reality by overlaying digital elements. Augmented Reality (AR) is a technological innovation that combines the physical and digital worlds. It overlays contextual and interactive digital information onto the environment we see, creating an immersive experience. AR can revolutionize various fields such as computer science, human-computer interaction, psychology, medicine, and education. Although the concept of AR dates back to the 1960s, recent advancements in sensor technologies, computational power, and mobile devices have made it more accessible. As AR gains popularity, researchers explore its potential in different fields and study the cognitive processes involved in AR interactions. Understanding the fundamental principles of AR systems is key to unlocking its transformative capabilities. As we go further, we will explore the dimensions of augmented reality, including its evolution, current scientific applications, and prospects for scientific inquiry and innovation. Key Words: Augmented Reality (AR), Digital Integration, Immersive Experience, Interdisciplinary Research, Technological Innovation","PeriodicalId":285811,"journal":{"name":"International Scientific Journal of Engineering and Management","volume":"26 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141104719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Diabetes is an illness brought on by an excessive amount of glucose within the body. Ignorance of diabetes is no longer acceptable. If neglected, it may also result in more severe health concerns for a person, such as heart-related problems, renal problems, blood pressure, eye damage, and effects on other body organs. Insulin hormone is affected, which leads to abnormal crab metabolism and elevates blood sugar levels. According to the World Health Organization, 422 million people worldwide suffer with diabetes. low- and middle-class people being disproportionately affected. The condition is caused by the body producing insufficient amounts of insulin. Additionally, this might reach 490 billion by 2030. To benefit from this challenging job, we may apply ensemble techniques and system learning for classification on this image to forecast whether diabetes will be present in a dataset. When comparing one version to another, the accuracy varies depending on the model. The assignment provides the accurate or improved accuracy version, indicating that the model can effectively predict diabetes. Our findings demonstrate that random forested areas outperformed other system mastery strategies in terms of accuracy. Keywords: Classification Algorithms, Supervised Learning, Unsupervised Learning, Random forest
{"title":"Machine Learning based approach for Diabetes Prediction","authors":"Juganta Dutta,","doi":"10.55041/isjem01728","DOIUrl":"https://doi.org/10.55041/isjem01728","url":null,"abstract":"Diabetes is an illness brought on by an excessive amount of glucose within the body. Ignorance of diabetes is no longer acceptable. If neglected, it may also result in more severe health concerns for a person, such as heart-related problems, renal problems, blood pressure, eye damage, and effects on other body organs. Insulin hormone is affected, which leads to abnormal crab metabolism and elevates blood sugar levels. According to the World Health Organization, 422 million people worldwide suffer with diabetes. low- and middle-class people being disproportionately affected. The condition is caused by the body producing insufficient amounts of insulin. Additionally, this might reach 490 billion by 2030. To benefit from this challenging job, we may apply ensemble techniques and system learning for classification on this image to forecast whether diabetes will be present in a dataset. When comparing one version to another, the accuracy varies depending on the model. The assignment provides the accurate or improved accuracy version, indicating that the model can effectively predict diabetes. Our findings demonstrate that random forested areas outperformed other system mastery strategies in terms of accuracy. Keywords: Classification Algorithms, Supervised Learning, Unsupervised Learning, Random forest","PeriodicalId":285811,"journal":{"name":"International Scientific Journal of Engineering and Management","volume":"13 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141104628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study investigates how political power influences the coverage of the Hathras 2020 case in Indian news media. They use a qualitative content analysis to investigate how political interests influence the framing, emphasis, and tone of cases in media reports. The study focuses on agenda-setting through political goals, prejudices, and sensationalism, all of which are linked to media integrity in India. A thorough examination of the coverage of the Hathras-Fall demonstrates the need of maintaining journalistic independence and transparency in the face of political interference. Keywords: Political hegemony, Media representation, Hathras tragedy, Broadcast journalism, Dalit women victimization, Societal impact
{"title":"INFLUENCE OF POLITICAL POWER ON INDIAN NEWS CHANNELS COVERAGE: A STUDY OF HATHRAS CASE 2020","authors":"Anupam Tiwari","doi":"10.55041/isjem01705","DOIUrl":"https://doi.org/10.55041/isjem01705","url":null,"abstract":"This study investigates how political power influences the coverage of the Hathras 2020 case in Indian news media. They use a qualitative content analysis to investigate how political interests influence the framing, emphasis, and tone of cases in media reports. The study focuses on agenda-setting through political goals, prejudices, and sensationalism, all of which are linked to media integrity in India. A thorough examination of the coverage of the Hathras-Fall demonstrates the need of maintaining journalistic independence and transparency in the face of political interference. Keywords: Political hegemony, Media representation, Hathras tragedy, Broadcast journalism, Dalit women victimization, Societal impact","PeriodicalId":285811,"journal":{"name":"International Scientific Journal of Engineering and Management","volume":"67 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141105931","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
commerce is now a crucial part of our daily lives. We use e-commerce regularly making it essential for the economic growth of our nation and the world as the whole. Ecommerce is selling of goods and services over the Internet. There has been a significant increase in investment since last year and more is forecast in coming years. Although online business and the government are taking a significant initiative to improve rural e-commerce, there are already several obstacle and challenge that are looming. Increasing Internet and mobile usage demonstrated digital economy but it is unclear how the government and Internet can transform this into a viable internet that utilizes this economic benefit. This article presents the factors driving the growth of Indian e-commerce sector.
{"title":"A Current Analysis of E-commerce in Rural India","authors":"Dr. Kamlesh","doi":"10.55041/isjem01737","DOIUrl":"https://doi.org/10.55041/isjem01737","url":null,"abstract":"commerce is now a crucial part of our daily lives. We use e-commerce regularly making it essential for the economic growth of our nation and the world as the whole. Ecommerce is selling of goods and services over the Internet. There has been a significant increase in investment since last year and more is forecast in coming years. Although online business and the government are taking a significant initiative to improve rural e-commerce, there are already several obstacle and challenge that are looming. Increasing Internet and mobile usage demonstrated digital economy but it is unclear how the government and Internet can transform this into a viable internet that utilizes this economic benefit. This article presents the factors driving the growth of Indian e-commerce sector.","PeriodicalId":285811,"journal":{"name":"International Scientific Journal of Engineering and Management","volume":"7 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141105167","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In today's digital age, social media has emerged as a powerful and effective platform for marketing, influencing various aspects of consumer behavior. This research delves into the specific context of the educational sector to investigate the impact of social media marketing content on customer engagement. Through a mixed-methods approach encompassing qualitative interviews and quantitative surveys, this study explores how educational institutions' social media marketing content strategies influence consumers' engagement with their offerings. The qualitative segment involves in-depth interviews with marketing professionals from leading educational institutions to gain insights into their social media content creation practices and strategies. The findings of this research contribute to a deeper understanding of the relationship between social media marketing content and customer engagement within the educational sector. By identifying key factors that influence consumer engagement, such as compelling video content, user-generated feedback, and content alignment with preferences, this study offers valuable insights for marketers aiming to optimize their content strategies to effectively engage and retain customers in the educational domain. Keywords: Social Media Marketing, Consumer Engagement, User Attitude, Perceived Value, Customer Perception, Social Media Content
{"title":"A STUDY ON THE IMPACT OF SOCIAL MEDIA MARKETING CONTENT ON CUSTOMER ENGAGEMENT","authors":"Syed Naveed Ahamed K","doi":"10.55041/isjem01687","DOIUrl":"https://doi.org/10.55041/isjem01687","url":null,"abstract":"In today's digital age, social media has emerged as a powerful and effective platform for marketing, influencing various aspects of consumer behavior. This research delves into the specific context of the educational sector to investigate the impact of social media marketing content on customer engagement. Through a mixed-methods approach encompassing qualitative interviews and quantitative surveys, this study explores how educational institutions' social media marketing content strategies influence consumers' engagement with their offerings. The qualitative segment involves in-depth interviews with marketing professionals from leading educational institutions to gain insights into their social media content creation practices and strategies. The findings of this research contribute to a deeper understanding of the relationship between social media marketing content and customer engagement within the educational sector. By identifying key factors that influence consumer engagement, such as compelling video content, user-generated feedback, and content alignment with preferences, this study offers valuable insights for marketers aiming to optimize their content strategies to effectively engage and retain customers in the educational domain. Keywords: Social Media Marketing, Consumer Engagement, User Attitude, Perceived Value, Customer Perception, Social Media Content","PeriodicalId":285811,"journal":{"name":"International Scientific Journal of Engineering and Management","volume":"101 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141105875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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