A Current Analysis of E-commerce in Rural India

Abstract

commerce is now a crucial part of our daily lives. We use e-commerce regularly making it essential for the economic growth of our nation and the world as the whole. E­­commerce is selling of goods and services over the Internet. There has been a significant increase in investment since last year and more is forecast in coming years. Although online business and the government are taking a significant initiative to improve rural e-commerce, there are already several obstacle and challenge that are looming. Increasing Internet and mobile usage demonstrated digital economy but it is unclear how the government and Internet can transform this into a viable internet that utilizes this economic benefit. This article presents the factors driving the growth of Indian e-commerce sector.