Traditional Chinese Medicine Culture, Senior Tourism and Elderly Care Industry: Analysis and Discussion on the Integrated Development Under the Background of Big Health

Asian social science Pub Date : 2024-05-15 DOI:10.5539/ass.v20n3p54

Yingjie Xia, Huayao Xia

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Abstract

In the era of the rise of the concept of Big Health, traditional Chinese medicine culture, senior tourism and elderly care industry show a trend of integration. Combining traditional Chinese medicine health and ecological tourism, a new form of business is taking shape in the elderly care industry, which is the "cross-border" cooperation between traditional Chinese medicine and tourism. This paper sought to analyze the integrated development and potential of traditional Chinese medicine culture, senior tourism and elderly care industry; discuss the realistic dilemma of the integrated development under the background of big health. This Thesis makes an in-depth study on the standardization degree and influence of the integration of traditional Chinese medicine culture and Senior Tourism and Elderly Care Industry through literature review method, and reveals the problems and challenges in the current traditional Chinese medicine culture and Senior Tourism and Elderly Care Industry .The feasibility of traditional Chinese medicine culture and Senior Tourism and Elderly Care Industry was studied in depth by means of various evaluation indicators and sample survey.

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中医药文化、老年旅游与养老产业：大健康背景下的融合发展分析与探讨

在大健康理念兴起的时代，中医药文化、老年旅游、养老产业呈现出融合发展的趋势。中医药养生与生态旅游相结合，中医药与旅游 "跨界 "合作的养老产业新业态正在形成。本文试图分析中医药文化、老年旅游与养老产业的融合发展及潜力；探讨大健康背景下融合发展的现实困境。本论文通过文献综述法，深入研究了中医药文化与老年旅游、养老产业融合发展的规范程度和影响，揭示了当前中医药文化与老年旅游、养老产业融合发展中存在的问题和挑战，并通过各项评价指标和抽样调查，深入研究了中医药文化与老年旅游、养老产业融合发展的可行性。

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Asian social science

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