Co-creating sustainable value within a social enterprise: The case of digital homes housing association

Abstract

This case focuses on how a social enterprise, Digital Homes Housing Association, collaborates with diverse stakeholders to co-create value that is mutually beneficial. It examines how value can be achieved in a sustainable manner while helping to address the prioritised social objectives of the social enterprise. The case outlines how Cormac Redpath, the Chief Executive of Digital Homes Housing Association, attempts to maximise the positive impact derived from stakeholder collaboration and engagement. The case explores Cormac's audit of the organisation's stakeholder activities, and his intention to formulate a streamlined value co-creation strategy that contributes to its social objectives more effectively than currently. The concept of co-creating sustainable value within a social enterprise is explored in the context of the Scottish social housing market, in which not-for-profit Housing Associations work with communities to provide safe, secure, comfortable and affordable homes to individuals who may otherwise not be able to access them.