Adoption behavioural intention of robots in last mile food delivery: The importance of environmental friendliness and moderating impacts of privacy and security concerns
Masoumeh Zibarzani , Rabab Ali Abumalloh , Mehrbakhsh Nilashi
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引用次数: 0
Abstract
The use of autonomous delivery robots (ADRs) in last-mile delivery, as an emerging innovation, could have drastic implications for businesses and customers. This study adapts and extends the UTAUT2 (Unified Theory of Acceptance and Use of Technology) model to investigate the determinants of acceptance for autonomous food delivery robots. We examine the impacts of privacy and security concerns on the relationship between social influence and adoption behaviour. In addition, the relationship between environmental friendliness and behavioural intention toward adoption is examined. These factors are fairly unexplored in previous studies in the context of food ADRs. In doing so, the study collected 590 online responses from potential customers using a random sampling technique. The results showed that both moderation effects of privacy concerns and security concerns are supported and both variables deteriorated the social influence of adoption. In addition, the negative relationship between contactless delivery and the adoption of ADRs was confirmed in this study. Furthermore, the results confirmed the positive impact of environmental friendliness on the adoption of food ADRs. The findings offer valuable insights into the effective deployment strategies of ADRs in food delivery.
期刊介绍：
Research in Transportation Business & Management (RTBM) will publish research on international aspects of transport management such as business strategy, communication, sustainability, finance, human resource management, law, logistics, marketing, franchising, privatisation and commercialisation. Research in Transportation Business & Management welcomes proposals for themed volumes from scholars in management, in relation to all modes of transport. Issues should be cross-disciplinary for one mode or single-disciplinary for all modes. We are keen to receive proposals that combine and integrate theories and concepts that are taken from or can be traced to origins in different disciplines or lessons learned from different modes and approaches to the topic. By facilitating the development of interdisciplinary or intermodal concepts, theories and ideas, and by synthesizing these for the journal''s audience, we seek to contribute to both scholarly advancement of knowledge and the state of managerial practice. Potential volume themes include: -Sustainability and Transportation Management- Transport Management and the Reduction of Transport''s Carbon Footprint- Marketing Transport/Branding Transportation- Benchmarking, Performance Measurement and Best Practices in Transport Operations- Franchising, Concessions and Alternate Governance Mechanisms for Transport Organisations- Logistics and the Integration of Transportation into Freight Supply Chains- Risk Management (or Asset Management or Transportation Finance or ...): Lessons from Multiple Modes- Engaging the Stakeholder in Transportation Governance- Reliability in the Freight Sector
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