Meshari Al-Daihani, Ahmad Sufian Che Abdullah, Azian Madun
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引用次数: 0
Abstract
Purpose
This study aims to examine the factors that affect individuals’ intentions of participating in waqf-based crowdfunding model in Kuwait.
Design/methodology/approach
This study adopted the unified theory of acceptance and use of technology (UTAUT) model. The data were collected by online questionnaire survey based on 419 donors in waqf institutions in Kuwait. The data were analysed using the partial least squares structural equation modelling technique.
Findings
The results illustrate that performance expectancy, effort expectancy, social influence and facilitating condition positively affect behavioural intention towards waqf-based crowdfunding projects.
Practical implications
The paper presents an alternative source for waqf institutions to raise capital to develop waqf assets in majority and minority Muslim countries. The findings of this study hold significant implications for government officials and policymakers.
Originality/value
To the best of the authors’ knowledge, this paper is the first to explore waqf crowdfunding in Kuwait using the UTAUT model. There needs to be more research on waqf-giving behaviour in Kuwait, particularly concerning crowdfunding, which has become more popular recently. Thus, this paper aims to address this gap and contribute new insights to the field.
期刊介绍:
Launched in 2010, Journal of Islamic Marketing (JIMA) was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies. JIMA tackles the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers. When considering the acronyms for the emerging economies to watch: in 2001 it was BRIC (Brazil, Russia, India, and China); and more recently in 2013 MINT (Mexico, Indonesia, Nigeria, Turkey), and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) – then it is apparent that economies with large Muslim populations are growing in importance. One quarter of the world''s population are Muslim, with well over half of Muslims today under the age of 25 - which prompted Miles Young, Global CEO of Ogilvy, to assert that Muslims are the "third one billion", following interest in Indian and Chinese billions, in terms of market opportunities.