Halal certification in food products: science mapping of present and future trends

IF 3.1 Q2 BUSINESS Journal of Islamic Marketing Pub Date : 2024-06-06 DOI:10.1108/jima-12-2023-0407
Muhammad Ashraf Fauzi, Noor Saadiah Mohd Ali, Nazirah Mat Russ, Fazeeda Mohamad, Mohamed Battour, Nor Nadiha Mohd Zaki
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Abstract

Purpose

This study aims to evaluate the knowledge structure of halal certification in food and beverages. The growth of the Muslim population and the expanding economic activities among the Muslim community have necessitated extensive and comprehensive halal certification, particularly in food and beverage products.

Design/methodology/approach

Through a science mapping approach, this study explores the knowledge structure based on past publications in food and beverages and its association with halal certification, logos and brands. Applying bibliographic coupling and co-word analysis, the present and future trends of halal certification in food and beverages are explored by presenting a network visualization to present the underlying themes and research streams.

Findings

The main finding from recent and emerging themes shows that the pivotal perspective is increasing consumers’ knowledge and awareness of halal-certified food products. Future trends stemming from the co-word analysis suggest the importance of exploring consumer halal food product determinants.

Originality/value

This study is relevant to stakeholders, scholars and practitioners, particularly in disseminating information and voice on the importance of halal-certified food products that are recognized as having better quality and contributing to environmental sustainability.

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食品中的清真认证:当前和未来趋势的科学规划
目的本研究旨在评估食品和饮料中清真认证的知识结构。随着穆斯林人口的增长和穆斯林社区经济活动的不断扩大,有必要进行广泛而全面的清真认证,尤其是在食品和饮料产品方面。设计/方法/途径本研究通过科学制图法,根据过去在食品和饮料方面的出版物及其与清真认证、标识和品牌的关联,探索知识结构。研究结果从最近和新出现的主题中得出的主要发现表明,提高消费者对清真认证食品的了解和意识是关键的视角。本研究对利益相关者、学者和从业人员都很有意义,尤其是在传播信息和宣传清真认证食品的重要性方面,因为清真认证食品被认为具有更好的质量并有助于环境的可持续发展。
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来源期刊
CiteScore
8.40
自引率
28.10%
发文量
80
期刊介绍: Launched in 2010, Journal of Islamic Marketing (JIMA) was the first journal dedicated to investigating Marketing’s relationship with Islam, in theory and practice, across Muslim majority and minority geographies. JIMA tackles the nuances associated with Muslim consumption patterns, doing business in Muslim markets, and targeting Muslim consumers. When considering the acronyms for the emerging economies to watch: in 2001 it was BRIC (Brazil, Russia, India, and China); and more recently in 2013 MINT (Mexico, Indonesia, Nigeria, Turkey), and CIVETS (Columbia, Indonesia, Vietnam, Egypt, Turkey and South Africa) – then it is apparent that economies with large Muslim populations are growing in importance. One quarter of the world''s population are Muslim, with well over half of Muslims today under the age of 25 - which prompted Miles Young, Global CEO of Ogilvy, to assert that Muslims are the "third one billion", following interest in Indian and Chinese billions, in terms of market opportunities.
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