Covert marketing of quick-service restaurants via news media in Australia: A content analysis

IF 2.6 3区医学 Q2 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH Australian and New Zealand Journal of Public Health Pub Date : 2024-06-01 DOI:10.1016/j.anzjph.2024.100150

Ruby Brooks , Kathryn Backholer , James Kite

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Abstract

Objective

To determine the extent and nature of news media coverage generated from press releases made by top-selling quick-service restaurants in Australia.

Methods

We conducted a content analysis of press releases made between July 2021 and June 2022 by the five largest quick-service restaurant brands in Australia by brand share, including coding their main subject. We then conducted a content analysis of news media coverage related to the press releases, including coding its slant towards the brand.

Results

Among 52 press releases, new food products (27% of press releases; all unhealthy foods) and corporate social responsibility activities (25%) were the most promoted subjects. For 62% of press releases, at least one news media item was identified. Among the 86 identified news media items, most related to press releases promoting new food products (45% of news media items) or corporate social responsibility activities (21%). News media items overwhelmingly had a slant favourable to the relevant brand (93%).

Conclusions

Press releases by top-selling quick-service restaurant brands in Australia commonly generate news media coverage that promotes such brands and their predominantly unhealthy products.

Implications for public health

Policies restricting unhealthy food marketing should consider brand-generated news media coverage.

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澳大利亚通过新闻媒体对快餐店进行隐蔽营销：内容分析。

目的确定澳大利亚最畅销快餐店发布的新闻稿所引发的新闻媒体报道的范围和性质：我们对澳大利亚五大快餐品牌在 2021 年 7 月至 2022 年 6 月期间发布的新闻稿进行了内容分析，包括对其主要内容进行编码。然后，我们对与新闻稿相关的新闻媒体报道进行了内容分析，包括对其对品牌的倾向性进行编码：在 52 篇新闻稿中，新食品（占新闻稿的 27%；均为不健康食品）和企业社会责任活动（占 25%）是宣传最多的主题。62% 的新闻稿至少确定了一个新闻媒体项目。在已确定的 86 个新闻媒体项目中，大多数与推广新食品（占新闻媒体项目的 45%）或企业社会责任活动（占 21%）的新闻稿有关。绝大多数新闻媒体都倾向于相关品牌（93%）：结论：澳大利亚最畅销快餐品牌的新闻稿通常会引发新闻媒体的报道，以宣传这些品牌及其主要不健康的产品：对公共卫生的启示：限制不健康食品营销的政策应考虑由品牌引发的新闻媒体报道。

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来源期刊

Australian and New Zealand Journal of Public Health 医学-公共卫生、环境卫生与职业卫生

CiteScore

4.20

自引率

5.70%

发文量

121

审稿时长

6-12 weeks

期刊介绍： The Australian and New Zealand Journal of Public Health (ANZJPH) is concerned with public health issues. The research reported includes formal epidemiological inquiries into the correlates and causes of diseases and health-related behaviour, analyses of public policy affecting health and disease, and detailed studies of the cultures and social structures within which health and illness exist. The Journal is multidisciplinary and aims to publish methodologically sound research from any of the academic disciplines that constitute public health.