Jose Arturo Asanza Choez, Rodrigo Rogerio Asanza Choez, Yhonny Alberto Pincay Mendoza
{"title":"Digital marketing in higher education","authors":"Jose Arturo Asanza Choez, Rodrigo Rogerio Asanza Choez, Yhonny Alberto Pincay Mendoza","doi":"10.47460/minerva.v5i14.159","DOIUrl":null,"url":null,"abstract":"Digital marketing is undoubtedly a source of technological learning, proving invaluable in universities. The purpose of this work was to explore the incorporation of digital marketing in higher education programs. A quantitative methodology was employed to establish the strategies implemented by the teachers, considering a population of 100 students and four teachers who are experts in digital marketing. Among the main results is that virtual classes have enabled students to enhance their innovative skills, meeting the academic requirements set by the teachers. Therefore, it can be concluded that using technology in a marketing career significantly influences the development of skills and knowledge for future career success.","PeriodicalId":3,"journal":{"name":"ACS Applied Electronic Materials","volume":"31 8","pages":""},"PeriodicalIF":4.7000,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"ACS Applied Electronic Materials","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.47460/minerva.v5i14.159","RegionNum":3,"RegionCategory":"材料科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ENGINEERING, ELECTRICAL & ELECTRONIC","Score":null,"Total":0}
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Abstract
Digital marketing is undoubtedly a source of technological learning, proving invaluable in universities. The purpose of this work was to explore the incorporation of digital marketing in higher education programs. A quantitative methodology was employed to establish the strategies implemented by the teachers, considering a population of 100 students and four teachers who are experts in digital marketing. Among the main results is that virtual classes have enabled students to enhance their innovative skills, meeting the academic requirements set by the teachers. Therefore, it can be concluded that using technology in a marketing career significantly influences the development of skills and knowledge for future career success.
期刊介绍：
ACS Applied Electronic Materials is an interdisciplinary journal publishing original research covering all aspects of electronic materials. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials science, engineering, optics, physics, and chemistry into important applications of electronic materials. Sample research topics that span the journal's scope are inorganic, organic, ionic and polymeric materials with properties that include conducting, semiconducting, superconducting, insulating, dielectric, magnetic, optoelectronic, piezoelectric, ferroelectric and thermoelectric.
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Web of Science SCIE
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CAS
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