Jose Arturo Asanza Choez, Rodrigo Rogerio Asanza Choez, Yhonny Alberto Pincay Mendoza
{"title":"Digital marketing in higher education","authors":"Jose Arturo Asanza Choez, Rodrigo Rogerio Asanza Choez, Yhonny Alberto Pincay Mendoza","doi":"10.47460/minerva.v5i14.159","DOIUrl":null,"url":null,"abstract":"Digital marketing is undoubtedly a source of technological learning, proving invaluable in universities. The purpose of this work was to explore the incorporation of digital marketing in higher education programs. A quantitative methodology was employed to establish the strategies implemented by the teachers, considering a population of 100 students and four teachers who are experts in digital marketing. Among the main results is that virtual classes have enabled students to enhance their innovative skills, meeting the academic requirements set by the teachers. Therefore, it can be concluded that using technology in a marketing career significantly influences the development of skills and knowledge for future career success.","PeriodicalId":47427,"journal":{"name":"Minerva","volume":null,"pages":null},"PeriodicalIF":3.2000,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Minerva","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.47460/minerva.v5i14.159","RegionNum":2,"RegionCategory":"哲学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"EDUCATION & EDUCATIONAL RESEARCH","Score":null,"Total":0}
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Abstract
Digital marketing is undoubtedly a source of technological learning, proving invaluable in universities. The purpose of this work was to explore the incorporation of digital marketing in higher education programs. A quantitative methodology was employed to establish the strategies implemented by the teachers, considering a population of 100 students and four teachers who are experts in digital marketing. Among the main results is that virtual classes have enabled students to enhance their innovative skills, meeting the academic requirements set by the teachers. Therefore, it can be concluded that using technology in a marketing career significantly influences the development of skills and knowledge for future career success.
期刊介绍：
Minerva is devoted to the study of ideas, traditions, cultures and institutions in science, higher education and research. It is concerned no less with history than with present practice, and with the local as well as the global. It speaks to the scholar, the teacher, the policy-maker and the administrator. It features articles, essay reviews and ''special'' issues on themes of topical importance. It represents no single school of thought, but welcomes diversity, within the rules of rational discourse. Its contributions are peer-reviewed. Its audience is world-wide.
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