Is public relations a Tragedy of the Commons (TOTC) for the public sphere?The need of an ecology of content

IF 4.1 3区 管理学 Q2 BUSINESS Public Relations Review Pub Date : 2024-06-08 DOI:10.1016/j.pubrev.2024.102478
César García
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Abstract

This article argues that sustainability also appeals to the creation of PR content when organizations compete for attention. It starts with the idea that attention is a valuable resource in society and organizations compete for attention, increasing the quantity of content and messages and releasing them through multiple media channels. Content inflation, hyperbole, and exaggeration are the norm since competition is strong to attract attention. And, since attention is limited, this almost unlimited amount of content detracts society’s attention from more relevant collective and social problems. This article describes how contemporary public relations, especially after the implosion of social media, contributes to the Tragedy of the Commons (TOTC), providing relevant data about the impact of corporate content on journalism and social media. This article, appealing to the concept of sustainability and philosopher Byung Chul-Han’s ideas of the hypertrophy of storytelling, concludes that an ecology of PR would solve the problem and represent an inexpensive method of CSR for corporations, and that this “reduction of noise” would make the public sphere more viable.

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公共关系是公共领域的公地悲剧(TOTC)吗?
本文认为,当组织争夺注意力时,可持续发展也会对公关内容的创作产生影响。文章的出发点是,注意力是社会的宝贵资源,各组织都在争夺注意力,增加内容和信息的数量,并通过多种媒体渠道发布。由于吸引注意力的竞争非常激烈,内容膨胀、夸张和渲染成为常态。而且,由于注意力是有限的,这种几乎无限量的内容分散了社会对更相关的集体和社会问题的注意力。本文描述了当代公共关系,尤其是社交媒体内爆之后,如何助长了公地悲剧(TOTC),提供了企业内容对新闻和社交媒体影响的相关数据。本文借鉴可持续发展的概念和哲学家 Byung Chul-Han 的 "讲故事的肥大 "思想,得出结论认为,公关生态学将解决这一问题,是企业履行企业社会责任的一种廉价方法,这种 "减少噪音 "的方法将使公共领域更有生命力。
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来源期刊
CiteScore
8.00
自引率
19.00%
发文量
90
期刊介绍: The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.
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