Mapping social networks: A qualitative approach to networked public relations scholarship

IF 4.1 3区 管理学 Q2 BUSINESS Public Relations Review Pub Date : 2024-06-08 DOI:10.1016/j.pubrev.2024.102477
Jeannette I. Iannacone
{"title":"Mapping social networks: A qualitative approach to networked public relations scholarship","authors":"Jeannette I. Iannacone","doi":"10.1016/j.pubrev.2024.102477","DOIUrl":null,"url":null,"abstract":"<div><p>Social network analysis (SNA) has developed as a salient area of research within public relations, particularly for examining the structure, dynamics, and outcomes of interactions among social actors. Yet, SNA is both theory and method, the latter of which needs to be further explored in networked public relations research, especially given the predominance of the quantitative paradigm. Network research is not required to use quantitative methods as it should not be seen as prescriptive of one approach. This paper thereby proposes the integration of a qualitative approach to SNA by introducing a visual mapping approach for networked public relations scholarship, detailing a four-step process to design, conduct, and analysis. It further presents how an advancement of this methodological lens and technique connects to various parts of the wider public relations field.</p></div>","PeriodicalId":48263,"journal":{"name":"Public Relations Review","volume":"50 4","pages":"Article 102477"},"PeriodicalIF":4.1000,"publicationDate":"2024-06-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Public Relations Review","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0363811124000560","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

Abstract

Social network analysis (SNA) has developed as a salient area of research within public relations, particularly for examining the structure, dynamics, and outcomes of interactions among social actors. Yet, SNA is both theory and method, the latter of which needs to be further explored in networked public relations research, especially given the predominance of the quantitative paradigm. Network research is not required to use quantitative methods as it should not be seen as prescriptive of one approach. This paper thereby proposes the integration of a qualitative approach to SNA by introducing a visual mapping approach for networked public relations scholarship, detailing a four-step process to design, conduct, and analysis. It further presents how an advancement of this methodological lens and technique connects to various parts of the wider public relations field.

查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
绘制社会网络图:网络化公共关系学术研究的定性方法
社会网络分析(SNA)已经发展成为公共关系研究的一个重要领域,尤其是在研究社会行动者之然而,SNA 既是理论也是方法,后者需要在网络公共关系研究中进一步探索,尤其是在定量模网络研究不需要使用定量方法,因为它不应该被视为一种方法的规定。因此,本文提出了将定性方法与 SNA 相结合的建议,为网络公共关系学术研究引入了一种可视化制图方法,并详细介绍了设计、实施和分析的四个步骤。本文进一步介绍了这一方法论的进步是如何与公共关系领域的各个部分相联系的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
CiteScore
8.00
自引率
19.00%
发文量
90
期刊介绍: The Public Relations Review is the oldest journal devoted to articles that examine public relations in depth, and commentaries by specialists in the field. Most of the articles are based on empirical research undertaken by professionals and academics in the field. In addition to research articles and commentaries, The Review publishes invited research in brief, and book reviews in the fields of public relations, mass communications, organizational communications, public opinion formations, social science research and evaluation, marketing, management and public policy formation.
期刊最新文献
“Being a Burson Person is something special”: Burson-Marsteller’s influence in the Americanization of the public relations industry in Latin America (1980s – 2010s) The effects of crisis type and CSR fit on organizational outcomes: The moderating role of authentic leadership in shaping organizational reputation, word-of-mouth, and purchase intentions Artificial intelligence for internal communication: Strategies, challenges, and implications Communicating strategic CEO activism to promote employee prosocial behaviors: Understanding the mediating role of employee prosocial sensemaking Optimizing organizational corrective communication: The effects of correction placement timing, refutation detail level, and corrective narrative type on combating crisis misinformation narratives
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1