{"title":"Hospitality and tourism experience in metaverse: an examination of users’ behavior, motivations, and preferences","authors":"Soyeun Olivia Lee, Qi Wu, Sunghyup Sean Hyun","doi":"10.1080/19368623.2024.2358888","DOIUrl":null,"url":null,"abstract":"The rise of the metaverse presents an outlook for revitalizing the hospitality and tourism industry and garnering recognition across professional spheres. This study explores the motivations and pr...","PeriodicalId":47995,"journal":{"name":"Journal of Hospitality Marketing & Management","volume":null,"pages":null},"PeriodicalIF":11.9000,"publicationDate":"2024-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Hospitality Marketing & Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/19368623.2024.2358888","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
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Abstract
The rise of the metaverse presents an outlook for revitalizing the hospitality and tourism industry and garnering recognition across professional spheres. This study explores the motivations and pr...
期刊介绍：
The Journal of Hospitality Marketing & Management serves as a peer-reviewed platform dedicated to advancing understanding, practice, and education in hospitality marketing and management. It strives to foster the development of knowledge and theory by promoting new ideas, models, approaches, and paradigms. Embracing a multifaceted approach that spans administrative disciplines, liberal arts, and social sciences, the journal disseminates knowledge through high-quality, peer-reviewed research papers, reports, and book reviews. It stands as a unique forum for the community of students, academics, and practitioners who share a common interest and commitment to the field of hospitality marketing and management.
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