{"title":"From apprentice to president? Entertainment TV and US elections","authors":"Karsten Müller , Carlo Schwarz","doi":"10.1016/j.leaqua.2023.101758","DOIUrl":null,"url":null,"abstract":"<div><p>This article studies the importance of entertainment TV for the selection of political leaders in the context of an important case study: Donald Trump's win in the 2016 presidential election and his previous role as host of the popular TV show “The Apprentice.” We find a positive correlation between TV ratings of <em>The Apprentice</em> and the county-level Republican vote share in 2016, but this correlation vanishes once we control for pre-existing voting and NBC viewership patterns. This null result is robust to different model specifications, measures of exposure to <em>The Apprentice</em>, and an extensive investigation of heterogeneous effects. Viewership of <em>The Apprentice</em> is also unrelated to Congressional election results, as well as support for Trump in survey data and the Republican primaries. These findings highlight the context-dependent importance of television for political leadership.</p></div>","PeriodicalId":48434,"journal":{"name":"Leadership Quarterly","volume":"35 3","pages":"Article 101758"},"PeriodicalIF":9.1000,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Leadership Quarterly","FirstCategoryId":"91","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S104898432300084X","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 0
Abstract
This article studies the importance of entertainment TV for the selection of political leaders in the context of an important case study: Donald Trump's win in the 2016 presidential election and his previous role as host of the popular TV show “The Apprentice.” We find a positive correlation between TV ratings of The Apprentice and the county-level Republican vote share in 2016, but this correlation vanishes once we control for pre-existing voting and NBC viewership patterns. This null result is robust to different model specifications, measures of exposure to The Apprentice, and an extensive investigation of heterogeneous effects. Viewership of The Apprentice is also unrelated to Congressional election results, as well as support for Trump in survey data and the Republican primaries. These findings highlight the context-dependent importance of television for political leadership.
期刊介绍：
The Leadership Quarterly is a social-science journal dedicated to advancing our understanding of leadership as a phenomenon, how to study it, as well as its practical implications.
Leadership Quarterly seeks contributions from various disciplinary perspectives, including psychology broadly defined (i.e., industrial-organizational, social, evolutionary, biological, differential), management (i.e., organizational behavior, strategy, organizational theory), political science, sociology, economics (i.e., personnel, behavioral, labor), anthropology, history, and methodology.Equally desirable are contributions from multidisciplinary perspectives.
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