How does the government's sustainable consumption policy enkindle sustainable consumption behaviors in the consumer public?

IF 3.7 Q2 ENVIRONMENTAL SCIENCES Cleaner and Responsible Consumption Pub Date : 2024-06-01 DOI:10.1016/j.clrc.2024.100196
Muhammad Zafar Yaqub , Rana Muhammad Shahid Yaqub , Sadia Yaqub Khan , Muhammad Murad
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Abstract

Sustainable consumption is increasingly considered critical for the sustainable growth of developing countries. Consequently, these countries exert significant efforts to foster sustainable consumption behaviors among the consumer public to maximize their sustainability outcomes. This research, while making appeals to the sustainable consumption theory and the stakeholder theory, aims to determine the role of a few critical antecedents, namely the attitude of consumers towards sustainable consumption, their overall satisfaction with the consumption of sustainable products/services, consumers' environmental knowledge and sustainable consumption promotions together with social media influence in engendering sustainable consumption behaviors among consumer publics, along with the role of governments' sustainable consumption policies in enabling such effects. After performing PLS-based structural equation modeling on 500 data points, we found a significant positive role in the consumers' attitude towards sustainable consumption, their sustainable consumption promotions, the impact of social media, and the environmental knowledge possessed by the consumers in inducing sustainable consumption behaviors. In addition, the mediating effects of sustainable consumption promotions and the instrumental role of the government's sustainable consumption policy have also been empirically substantiated. Besides contributing to advancing the body of knowledge encompassing sustainable consumption and sustainable growth/development, the study puts forward several practical implications for the consumers, practitioners, and public policymakers to transmogrify sustainable consumption behaviors by influencing consumers' attitudes, enhancing their environmental knowledge and social media enabled discourse enkindled by an efficacious sustainable consumption policy put in place by the government.

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政府的可持续消费政策如何激发消费者的可持续消费行为?
可持续消费日益被视为发展中国家可持续增长的关键。因此,这些国家大力培养消费者的可持续消费行为,以最大限度地实现可持续发展。本研究在借鉴可持续消费理论和利益相关者理论的同时,旨在确定几个关键先决条件的作用,即消费者对可持续消费的态度、消费者对可持续产品/服务消费的总体满意度、消费者的环境知识和可持续消费宣传以及社会媒体的影响,这些先决条件在促进消费大众的可持续消费行为方面的作用,以及政府的可持续消费政策在促成这种效应方面的作用。在对 500 个数据点进行基于 PLS 的结构方程建模后,我们发现消费者的可持续消费态度、消费者的可持续消费宣传、社交媒体的影响以及消费者所掌握的环境知识在诱导可持续消费行为方面具有显著的正向作用。此外,可持续消费宣传的中介效应和政府可持续消费政策的工具作用也得到了实证证实。本研究除了有助于推进可持续消费和可持续增长/发展的知识体系外,还为消费者、从业者和公共政策制定者提出了一些实际启示,即通过影响消费者的态度、提高他们的环境知识以及政府制定的有效可持续消费政策所引发的社交媒体言论来转变可持续消费行为。
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来源期刊
Cleaner and Responsible Consumption
Cleaner and Responsible Consumption Social Sciences-Social Sciences (miscellaneous)
CiteScore
4.70
自引率
0.00%
发文量
40
审稿时长
99 days
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