Dynamic product competitive analysis based on online reviews

Abstract

Competitive intelligence is vital for enterprises to survive in the market. Recently, online reviews have gained popularity among enterprises and researchers as a means to acquire timely and precise competitive insights. However, extant studies overlook the evolution of competitive information because they do not account for the variation of online reviews and products. In this research, we propose a method for dynamic competitive analysis by concentrating on the changes in products and online reviews. First, products and their related online reviews are analyzed via Dynamic Topic Model to derive product features mentioned in different slices. Second, we use sentiment analysis to estimate product performance and transfer the results into a product competitive relation network. Third, we implement competitive analysis from the perspectives of products and markets based on competitiveness propagation. By tracking the evolution of competitive relations among products, we discover competitors and glean more competitive insights. Lastly, a case study of laptops is used for validation. Experimental results indicate that our method is effective in capturing evolving and potential competitive relations among products.