Clifford Shultz, Jaqueline Pels, Andrés Barrios Fajardo, Carlos Rodriguez
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Abstract
The Special-Issue Editors introduce the Strategic Management Conference in Latin America (SMLA) and three exemplary articles that emerged from it. The articles feature research on important Macromarketing topics, including sound and sustainable housing policies, farmers’ adaptation to climate change, and crisis management and adaptation. Macromarketing has a rich, if perhaps under-reported, tradition of research on the interactions among markets, marketing and society in Latin America. This special issue is intended to provide a forum for such research and to inspire further participation in the Macromarketing discourse among Latin American scholars.
期刊介绍：
ACS Applied Electronic Materials is an interdisciplinary journal publishing original research covering all aspects of electronic materials. The journal is devoted to reports of new and original experimental and theoretical research of an applied nature that integrate knowledge in the areas of materials science, engineering, optics, physics, and chemistry into important applications of electronic materials. Sample research topics that span the journal's scope are inorganic, organic, ionic and polymeric materials with properties that include conducting, semiconducting, superconducting, insulating, dielectric, magnetic, optoelectronic, piezoelectric, ferroelectric and thermoelectric.
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