Nguyen Thi Viet Ha, Nguyen Thi Thu Hang, Le Khac Tai
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Abstract
Sustainable tourism development is one of the sustainable development orientations. Sustainable tourism development can be impacted by promoting increased interest in and selection of sustainable tourism destinations. This study aims to clarify the concept of sustainable tourism, examining the current factors influencing the intention to choose sustainable tourism. The subjects of the study are young people of Generation Z, in order to enhance and promote the travel intentions of this potential target group in the future. Based on survey data collected from 314 Gen Z travelers, the factors affecting Gen Z's intention to choose sustainable tourism in Vietnam are clarified.
可持续旅游业发展是可持续发展的方向之一。通过提高对可持续旅游目的地的兴趣和选择，可对可持续旅游发展产生影响。本研究旨在阐明可持续旅游的概念，探讨当前影响可持续旅游选择意向的因素。研究对象是 Z 世代的年轻人，目的是加强和促进这一潜在目标群体未来的旅游意向。根据从 314 名 Z 世代旅游者收集的调查数据，阐明了影响 Z 世代选择越南可持续旅游意向的因素。
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