EXPRESS: The Effects of Psychological Distance on the Diagnosticity of Digits to the Left versus Right of a Separator

IF 5.1 1区 管理学 Q1 BUSINESS Journal of Marketing Research Pub Date : 2024-06-05 DOI:10.1177/00222437241262799
Dengfeng Yan, Suhas Vijayakumar, Jiewen Hong
{"title":"EXPRESS: The Effects of Psychological Distance on the Diagnosticity of Digits to the Left versus Right of a Separator","authors":"Dengfeng Yan, Suhas Vijayakumar, Jiewen Hong","doi":"10.1177/00222437241262799","DOIUrl":null,"url":null,"abstract":"Many numerical expressions contain a separator such as a comma (e.g., 1,234) or a decimal point (e.g., 12.34) that divides the number into left and right parts. This research examines how individuals compare such numbers as a function of psychological distance. Integrating insights from research on diagnosticity, numerical cognition, and mental construal, we hypothesize that as psychological distance increases, the perceived diagnosticity of digits to the right of a separator (hereinafter right digits) decreases faster than that of the digits to the left of a separator (hereinafter left digits), which leads individuals to assign less weight to the right digits in comparative judgment. Four studies offer triangulating support for this theorizing and the underlying mechanism. In addition, we show that this effect is attenuated or suppressed when individuals perceive that numerical ratings are more stable over time (thereby increasing the perceived diagnosticity of right digits, Study3), and when the distinction between left and right digits are made less obvious (e.g., when removing the digit separator, Study 4). This research offers additional nuance to our understanding of numerical cognition and how psychological distance influences the processing of different types of information.","PeriodicalId":48465,"journal":{"name":"Journal of Marketing Research","volume":null,"pages":null},"PeriodicalIF":5.1000,"publicationDate":"2024-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/00222437241262799","RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

Abstract

Many numerical expressions contain a separator such as a comma (e.g., 1,234) or a decimal point (e.g., 12.34) that divides the number into left and right parts. This research examines how individuals compare such numbers as a function of psychological distance. Integrating insights from research on diagnosticity, numerical cognition, and mental construal, we hypothesize that as psychological distance increases, the perceived diagnosticity of digits to the right of a separator (hereinafter right digits) decreases faster than that of the digits to the left of a separator (hereinafter left digits), which leads individuals to assign less weight to the right digits in comparative judgment. Four studies offer triangulating support for this theorizing and the underlying mechanism. In addition, we show that this effect is attenuated or suppressed when individuals perceive that numerical ratings are more stable over time (thereby increasing the perceived diagnosticity of right digits, Study3), and when the distinction between left and right digits are made less obvious (e.g., when removing the digit separator, Study 4). This research offers additional nuance to our understanding of numerical cognition and how psychological distance influences the processing of different types of information.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
快讯心理距离对分隔符左右数字诊断性的影响
许多数字表达式都包含一个分隔符,如逗号(如 1,234)或小数点(如 12.34),将数字分为左右两部分。本研究探讨了个体如何根据心理距离对这些数字进行比较。综合诊断性、数字认知和心理建构等方面的研究,我们假设随着心理距离的增加,分隔符右侧数字(以下简称右侧数字)的感知诊断性比分隔符左侧数字(以下简称左侧数字)的感知诊断性下降得更快,从而导致个体在比较判断中降低右侧数字的权重。四项研究为这一理论及其内在机制提供了三角支持。此外,我们还表明,当个体认为数字评级随着时间的推移更加稳定时(从而增加了右侧数字的感知诊断性,研究3),以及当左右数字的区别变得不那么明显时(例如,当去掉数字分隔符时,研究4),这种效应就会减弱或被抑制。这项研究为我们理解数字认知以及心理距离如何影响不同类型信息的处理提供了更多的细微差别。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
CiteScore
10.30
自引率
6.60%
发文量
79
期刊介绍: JMR is written for those academics and practitioners of marketing research who need to be in the forefront of the profession and in possession of the industry"s cutting-edge information. JMR publishes articles representing the entire spectrum of research in marketing. The editorial content is peer-reviewed by an expert panel of leading academics. Articles address the concepts, methods, and applications of marketing research that present new techniques for solving marketing problems; contribute to marketing knowledge based on the use of experimental, descriptive, or analytical techniques; and review and comment on the developments and concepts in related fields that have a bearing on the research industry and its practices.
期刊最新文献
EXPRESS: Driving Mobile App User Engagement through Gamification EXPRESS: Bayesian Nonparametric Sequential Search EXPRESS: Generative Interpretable Visual Design: Using Disentanglement for Visual Conjoint Analysis EXPRESS: The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal EXPRESS: Zooming in on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1