Sustainable supply chain innovation and market performance: The role of sensing and innovation capabilities

IF 3.7 Q2 ENVIRONMENTAL SCIENCES Cleaner and Responsible Consumption Pub Date : 2024-06-12 DOI:10.1016/j.clrc.2024.100199

Lucas Silva Barreto, Vérica Freitas, Verônica Angélica Freitas de Paula

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Abstract

The involvement of supply chains in the creation of competitive advantages can drive change and innovation, particularly when considering the current need for sustainable practices in line with the demands of the consumer market. In this context, this study aims to investigate the impact of the dynamic capabilities of market sensing and innovation on sustainable innovation practices in supply chains and on market performance. For this, a survey was performed with 137 Brazilian experts in supply chain management using Structural Equation Modeling. We found a positive impact of the dynamic capabilities of market sensing and innovation on sustainable innovation practices in supply chains and on market performance. The investigation indicated paths for the adoption of a multilevel theoretical perspective based on the exploration of dynamic capabilities in line with marketing objectives.

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可持续供应链创新与市场绩效：传感和创新能力的作用

供应链参与竞争优势的创造可以推动变革和创新，特别是考虑到当前对符合消费市场需求的可持续实践的需求。在此背景下，本研究旨在探讨市场感知和创新的动态能力对供应链可持续创新实践和市场绩效的影响。为此，我们使用结构方程模型对 137 名巴西供应链管理专家进行了调查。我们发现，市场感知和创新的动态能力对供应链中的可持续创新实践和市场绩效具有积极影响。这项调查为根据营销目标探索动态能力的基础上采用多层次理论视角指明了道路。

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