Glassware Influences the Perception of Orange Juice in Simulated Naturalistic versus Urban Conditions.

IF 1.8 4区 心理学 Q3 BIOPHYSICS Multisensory Research Pub Date : 2024-06-18 DOI:10.1163/22134808-bja10126
Chunmao Wu, Pei Li, Charles Spence
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Abstract

The latest research demonstrates that people's perception of orange juice can be influenced by the shape/type of receptacle in which it happens to be served. Two studies are reported that were designed to investigate the impact, if any, that the shape/type of glass might exert over the perception of the contents, the emotions induced on tasting the juice and the consumer's intention to purchase orange juice. The same quantity of orange juice (100 ml) was presented and evaluated in three different glasses: a straight-sided, a curved and a tapered glass. Questionnaires were used to assess taste (aroma, flavour intensity, sweetness, freshness and fruitiness), pleasantness and intention to buy orange juice. Study 2 assessed the impact of the same three glasses in two digitally rendered atmospheric conditions (nature vs urban). In Study 1, the perceived sweetness and pleasantness of the orange juice was significantly influenced by the shape/type of the glass in which it was presented. Study 2 reported significant interactions between condition (nature vs urban) and glass shape (tapered, straight-sided and curved). Perceived aroma, flavour intensity and pleasantness were all significantly affected by the simulated audiovisual context or atmosphere. Compared to the urban condition, perceived aroma, freshness, fruitiness and pleasantness were rated significantly higher in the nature condition. On the other hand, flavour intensity and sweetness were rated significantly higher in the urban condition than in the natural condition. These results are likely to be relevant for those interested in providing food services, or company managers offering beverages to their customers.

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玻璃器皿在模拟自然环境与城市环境下对橙汁感知的影响
最新研究表明,人们对橙汁的感知会受到盛放橙汁的容器形状/类型的影响。报告中的两项研究旨在调查玻璃杯的形状/类型是否会影响人们对橙汁内容物的感知、品尝橙汁时产生的情绪以及消费者购买橙汁的意愿。同样数量的橙汁(100 毫升)分别装在三种不同的玻璃杯中进行品评:直杯、弯杯和锥形杯。采用问卷调查的方式来评估口味(香气、味道强度、甜度、新鲜度和果味)、愉悦度和购买橙汁的意愿。研究 2 评估了同样的三种玻璃杯在两种数字渲染的大气环境(自然环境和城市环境)下的影响。在研究 1 中,橙汁的甜度和愉悦度受玻璃杯形状/类型的显著影响。研究 2 显示,条件(自然环境与城市环境)和玻璃杯形状(锥形、直角形和弧形)之间存在明显的交互作用。所感受到的香气、味道强度和愉悦度都受到模拟视听环境或氛围的显著影响。与城市条件相比,在自然条件下,人们对香气、新鲜度、果味和愉悦度的评价明显更高。另一方面,味道强度和甜度在城市条件下的评分明显高于自然条件下。这些结果可能对有意提供食品服务的人员或向客户提供饮料的公司经理有借鉴意义。
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来源期刊
Multisensory Research
Multisensory Research BIOPHYSICS-PSYCHOLOGY
CiteScore
3.50
自引率
12.50%
发文量
15
期刊介绍: Multisensory Research is an interdisciplinary archival journal covering all aspects of multisensory processing including the control of action, cognition and attention. Research using any approach to increase our understanding of multisensory perceptual, behavioural, neural and computational mechanisms is encouraged. Empirical, neurophysiological, psychophysical, brain imaging, clinical, developmental, mathematical and computational analyses are welcome. Research will also be considered covering multisensory applications such as sensory substitution, crossmodal methods for delivering sensory information or multisensory approaches to robotics and engineering. Short communications and technical notes that draw attention to new developments will be included, as will reviews and commentaries on current issues. Special issues dealing with specific topics will be announced from time to time. Multisensory Research is a continuation of Seeing and Perceiving, and of Spatial Vision.
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