An exploration of having social media influencers deliver a first-line digital intervention to improve body image among adolescent girls: A qualitative study

IF 5.2 1区 心理学 Q1 PSYCHIATRY Body Image Pub Date : 2024-06-19 DOI:10.1016/j.bodyim.2024.101753
Nicole Paraskeva , Sharon Haywood , Farheen Hasan , Dasha Nicholls , Mireille B. Toledano , Phillippa C. Diedrichs
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Abstract

Social media influencers are popular among adolescents and could offer a unique way to reach young people at scale with body image interventions. This study explored girls’ and influencers’ views on having influencers deliver body image interventions through vlogs (video blogs) and to gain insight into their preferred format, content, and views on factors that encourage engagement with vlogs. Twenty-one UK based participants were recruited. Three online focus groups were conducted with adolescent girls (n = 16) aged 14–18 years and one with influencers (n = 5) aged 24–33 years, who had a collective following of over 1.5 million subscribers across social media platforms. Data were analysed using reflexive thematic analysis and four themes were generated: Choosing an influencer whose messages and core values are aligned with the topic of body image; the importance of influencer authenticity and personal experience; collaborating on content creation with mental health professionals; and the need for long-form (i.e., 10–20 min) content to address serious topics. Findings suggest having influencers deliver body image interventions to young people could be a useful approach. Results highlight the need to engage with end users from the outset of intervention development to increase the likelihood of intervention effectiveness and engagement.

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探索让社交媒体影响者提供一线数字干预,以改善少女的身体形象:定性研究
社交媒体影响者在青少年中很受欢迎,他们可以提供一种独特的方式,大规模地对青少年进行身体形象干预。本研究探讨了女孩和影响者对影响者通过视频博客(vlogs)进行身体形象干预的看法,并深入了解她们喜欢的形式、内容以及对鼓励参与视频博客的因素的看法。我们在英国招募了 21 名参与者。其中三个在线焦点小组的参与者是 14-18 岁的少女(n = 16),另一个是 24-33 岁的有影响力人士(n = 5),她们在社交媒体平台上拥有超过 150 万名订阅者。采用反思性主题分析法对数据进行了分析,并产生了四个主题:选择信息和核心价值观与身体形象话题一致的影响者;影响者的真实性和个人经历的重要性;与心理健康专业人士合作创作内容;以及需要长篇(即 10-20 分钟)内容来探讨严肃话题。研究结果表明,让影响者对年轻人进行身体形象干预可能是一种有用的方法。研究结果强调,需要在干预措施开发之初就与最终用户合作,以提高干预措施的有效性和参与度。
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来源期刊
Body Image
Body Image Multiple-
CiteScore
8.70
自引率
28.80%
发文量
174
期刊介绍: Body Image is an international, peer-reviewed journal that publishes high-quality, scientific articles on body image and human physical appearance. Body Image is a multi-faceted concept that refers to persons perceptions and attitudes about their own body, particularly but not exclusively its appearance. The journal invites contributions from a broad range of disciplines-psychological science, other social and behavioral sciences, and medical and health sciences. The journal publishes original research articles, brief research reports, theoretical and review papers, and science-based practitioner reports of interest. Dissertation abstracts are also published online, and the journal gives an annual award for the best doctoral dissertation in this field.
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