Virtual tourism attributes in cultural heritage: Benefits and values

IF 7.3 2区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Tourism Management Perspectives Pub Date : 2024-06-26 DOI:10.1016/j.tmp.2024.101275
Zi-Yan Yin, An-Min Huang, Zi-Ye Huang
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Abstract

The rapid development of virtual tourism is an opportunity for cultural heritage sites. This study combines the means-end chain theory with the Kano model to explore cultural heritage sites' virtual tourism attributes, benefits, and values. We obtained 29 attributes, 23 benefits, and 14 values of virtual tourism, then discussed the hierarchical relationship among the attributes, benefits, and values. Also, the 29 attributes were classified according to their impact on user satisfaction. The results show that virtual tourism attributes can be divided into four aspects. In addition to the technical attributes, people often attach more importance to the content attributes as their basic requirements. Convenience is the core value of virtual tourism, followed by learning, entertainment, immersion, uniqueness, the sense of novelty,comfort and the sense of participation. It expands and deepens the theoretical framework of virtual tourism and provides theoretical guidance for developing and marketing virtual tourism products/services in cultural heritage sites.

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文化遗产的虚拟旅游属性:效益和价值
虚拟旅游的快速发展为文化遗产地带来了机遇。本研究将手段-目的链理论与卡诺模型相结合,探讨文化遗产地的虚拟旅游属性、效益和价值。我们获得了虚拟旅游的 29 个属性、23 个效益和 14 个价值,然后讨论了属性、效益和价值之间的层次关系。此外,我们还根据这 29 个属性对用户满意度的影响进行了分类。结果表明,虚拟旅游属性可分为四个方面。除技术属性外,人们往往更重视内容属性,将其作为基本要求。便捷性是虚拟旅游的核心价值,其次是学习性、娱乐性、沉浸性、独特性、新奇感、舒适感和参与感。该研究拓展和深化了虚拟旅游的理论框架,为文化遗产地虚拟旅游产品/服务的开发和营销提供了理论指导。
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来源期刊
CiteScore
15.60
自引率
3.40%
发文量
99
审稿时长
59 days
期刊介绍: Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.
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