Tomasz Bieliński , Tomasz Czuba , Łukasz Dopierała , Maciej Tarkowski
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引用次数: 0
Abstract
In order to attract the highest possible number of users, municipal authorities and operators of bike sharing systems (BSS) often set very low prices for their services. This frequently results in non-profitability or dependency on public funding. Furthermore, low prices may discourage customers who are concerned regarding the quality of services. In our study, we investigate the impact of socio-demographic characteristics and travel habits on price sensitivity for an e-bike sharing system. We use Van Westendorp's price sensitivity meter (PSM) and the general linear model (GLM) to determine differences in optimal prices for various users and types of BSS. We find that optimal prices may be higher than the ones fixed by authorities and that discounts for female and younger users may result in higher demand for BSS. Moreover, car users are willing to pay less for a BSS than people who never use a car.
期刊介绍：
Research in Transportation Business & Management (RTBM) will publish research on international aspects of transport management such as business strategy, communication, sustainability, finance, human resource management, law, logistics, marketing, franchising, privatisation and commercialisation. Research in Transportation Business & Management welcomes proposals for themed volumes from scholars in management, in relation to all modes of transport. Issues should be cross-disciplinary for one mode or single-disciplinary for all modes. We are keen to receive proposals that combine and integrate theories and concepts that are taken from or can be traced to origins in different disciplines or lessons learned from different modes and approaches to the topic. By facilitating the development of interdisciplinary or intermodal concepts, theories and ideas, and by synthesizing these for the journal''s audience, we seek to contribute to both scholarly advancement of knowledge and the state of managerial practice. Potential volume themes include: -Sustainability and Transportation Management- Transport Management and the Reduction of Transport''s Carbon Footprint- Marketing Transport/Branding Transportation- Benchmarking, Performance Measurement and Best Practices in Transport Operations- Franchising, Concessions and Alternate Governance Mechanisms for Transport Organisations- Logistics and the Integration of Transportation into Freight Supply Chains- Risk Management (or Asset Management or Transportation Finance or ...): Lessons from Multiple Modes- Engaging the Stakeholder in Transportation Governance- Reliability in the Freight Sector
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