Social sustainability on European food festival websites: A multimodal discourse analysis

IF 7.3 2区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Tourism Management Perspectives Pub Date : 2024-07-01 DOI:10.1016/j.tmp.2024.101280

Anna Irimiás , Bence Csapody , Melinda Jászberényi

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Abstract

Food festival websites often showcase the commitment of events towards a socially relevant issue. However, it is challenging to communicate how events contribute to the well-being of communities. This paper analyses European food festival websites to explore to what extent events' social benefits are represented in their online communication. The research is based on a multimodal discourse concerned with the interaction between visual, textual, and design elements. Findings show that intergenerational connections, awareness of physical and mental health, and the preservation of local food heritage are the most salient discourses related to social sustainability when these are represented on the websites. In most cases, sustainability initiatives to assure access and inclusion of diverse community members stay hidden. Food festival organizers are advised to use inclusive online communication to foster a sense of community, inclusivity, and social equity.

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欧洲美食节网站的社会可持续性：多模态话语分析

美食节网站经常展示活动对社会相关问题的承诺。然而，如何宣传活动对社区福祉的贡献却是一项挑战。本文对欧洲美食节网站进行了分析，以探讨活动的社会效益在其在线交流中的体现程度。研究基于多模式论述，关注视觉、文本和设计元素之间的互动。研究结果表明，代际联系、对身心健康的认识以及对当地食物遗产的保护是与社会可持续发展相关的最突出的论述，这些都在网站上有所体现。在大多数情况下，确保不同社区成员参与和融入的可持续发展举措是隐性的。建议美食节的组织者利用包容性的在线交流来培养社区意识、包容性和社会公平。

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来源期刊

Tourism Management Perspectives Multiple-

CiteScore

15.60

自引率

3.40%

发文量

审稿时长

59 days

期刊介绍： Tourism Management Perspectives is an interdisciplinary journal that focuses on the planning and management of travel and tourism. It covers topics such as tourist experiences, their consequences for communities, economies, and environments, the creation of image, the shaping of tourist experiences and perceptions, and the management of tourist organizations and destinations. The journal's editorial board consists of experienced international professionals and it shares the board with Tourism Management. The journal covers socio-cultural, technological, planning, and policy aspects of international, national, and regional tourism, as well as specific management studies. It encourages papers that introduce new research methods and critique existing ones in the context of tourism research. The journal publishes empirical research articles and high-quality review articles on important topics and emerging themes that enhance the theoretical and conceptual understanding of key areas within travel and tourism management.