Utilizing computational methods for analysing media framing of organizational crises: The ‘Datalek’ scandal during the COVID-19 pandemic in the Netherlands

IF 2.6 3区 管理学 Q3 MANAGEMENT Journal of Contingencies and Crisis Management Pub Date : 2024-06-27 DOI:10.1111/1468-5973.12595
Dennis Nguyen, Sergül Nguyen, Phuong Hoan Le, Tessa Oomen, Yijing Wang
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Abstract

Media framing of organizational crises is an important factor to consider in crisis communication since it can shape stakeholders' perceptions of organizations and discussions in the public sphere. This takes place in complex media ecologies where public communication happens at a large scale, both in the news and on social media. Here, computational methods offer new venues for analysing media framing in flux throughout the crisis life cycle. Especially methods for automated content analysis can quickly and efficiently reveal what media frames emerge in a crisis context and how they change over time across different channels and platforms. The present study showcases the benefits of such methodological approaches by critically exploring the example of the data breach at the national municipal health service in the Netherlands. Using computational methods for media frame analysis on news texts (N1 = 519) and social media postings (N2 = 2986), this article reconstructs how the incident was perceived throughout four crisis stages (build-up, outbreak, chronic stage, termination). The article critically discusses the relevance of researching media framing empirically with emphasis on the benefits but also limitations of computational approaches. It concludes with some general pointers for crisis researchers interested in such methods as well as their implications for practitioners in the field.

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利用计算方法分析组织危机的媒体框架:荷兰 COVID-19 大流行期间的 "Datalek "丑闻
组织危机的媒体框架是危机公关中需要考虑的一个重要因素,因为它可以影响利益相关者对组织的看法和公共领域的讨论。危机发生在复杂的媒体生态环境中,在这种生态环境中,无论是新闻还是社交媒体都会进行大规模的公共传播。在此,计算方法为分析危机生命周期中不断变化的媒体框架提供了新的途径。特别是用于自动内容分析的方法,可以快速有效地揭示危机背景下出现的媒体框架,以及这些框架如何随着时间的推移在不同渠道和平台上发生变化。本研究通过对荷兰国家市政卫生服务数据泄露事件的批判性探讨,展示了此类方法的优势。本文使用计算方法对新闻文本(N1 = 519)和社交媒体发帖(N2 = 2986)进行媒体框架分析,重构了该事件在四个危机阶段(建立、爆发、慢性阶段、结束)的认知方式。文章批判性地讨论了媒体框架实证研究的相关性,强调了计算方法的优势和局限性。最后,文章为对此类方法感兴趣的危机研究人员提供了一些一般性指导,以及这些方法对该领域从业人员的影响。
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来源期刊
CiteScore
5.40
自引率
12.90%
发文量
51
期刊介绍: The Journal of Contingencies and Crisis Management is an invaluable source of information on all aspects of contingency planning, scenario analysis and crisis management in both corporate and public sectors. It focuses on the opportunities and threats facing organizations and presents analysis and case studies of crisis prevention, crisis planning, recovery and turnaround management. With contributions from world-wide sources including corporations, governmental agencies, think tanks and influential academics, this publication provides a vital platform for the exchange of strategic and operational experience, information and knowledge.
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